Subscription Billing Blog

Why every subscription business should accept Apple Pay

Mobile wallet usage is growing, and Apple Pay is at the head of the pack. Digital payments are the way of the future, and subscription businesses must make sure that they’re ready to accept these forms of payment now.

Apple Pay: Everyone’s favorite mobile wallet

Of the major mobile wallet options—including Samsung Pay, Walmart Pay and Android Pay—Apple’s offer is so far the most popular. According to research from PYMNTS, Apple Pay’s latest usage rate reigns at 5.5 percent, with Walmart Pay following in second place at 5.1 percent. In fact, since November 2014, the number of mobile device owners who’ve used Apple Pay jumped from 9 percent to 24.5 percent, according to further PYMNTS research.

A customized graphic of smartphones that reads, "One-fourth of mobile device owners have used Apple Pay, up from 9% in 2014."Research shows Apple Pay is the leading mobile wallet.

As for Apple itself, the company seems pleased with the way users are taking to the mobile pay platform. As Fortune noted, Tim Cook announced during a conference in May that the number of Apple Pay transactions rose 450 percent during the prior quarter compared to numbers seen a year earlier. 

While Apple Pay admittedly hasn’t revolutionized the payments industry quite yet, it’s important to consider that this payment method is only three years old. It took time for consumers to transition from checks to credit and debit cards, and now it’s nearly impossible to find a person who carries around a checkbook. By the time Apple Pay and other mobile wallets become the main consumer preference, the payments ecosystem will be too complex for subscription businesses to navigate. They need to get a grasp of things early so they’re prepared for the future.

Subscription businesses aren’t complete without Apple Pay

Statistics from Mastercard show the consumer conversation about new payment methods is dominated by mobile wallets, indicating significant excitement about their possibilities. Per the Mastercard Digital Payment Study, which analyzed over 3.5 million conversations about payments across numerous social media channels this year, 75 percent of these discussions focused on digital wallets.

Overall, mobile wallets received over 2 million mentions on Facebook, Twitter, Instagram and Weibo, China’s dominant social media platform. What’s more, 72 percent of these mentions were positive.

Additionally, according to Juniper Research, the number of new Apple Pay shoppers has almost doubled year-over-year, CNET reported. The total number of users is expected to hit 86 million by 2017’s end. Plus, with features like the iPhone X’s Face ID making using a smartphone for all sorts of matters even easier and more convenient, we expect Apple Pay adoption will grow tremendously over the next few years.

With all of this evidence, it’s clear that subscription businesses need to add Apple Pay to their accepted payment methods. Vindicia is pleased to announce that our product is now integrated with Apple Pay, further solidifying our place as the world’s leading subscription business solutions provider.

About Author

Robert Garcia

Robert Garcia

As Partner Programs Manager at Vindicia, Robert Garcia has extensive experience in strategic partnerships and business development. He is responsible for sourcing and negotiating new Vindicia partnerships for platform improvement and payments expansion. Previously, Robert served in similar roles at IBM and Coremetrics. He holds a B.S. Degree in Economics from Santa Clara University.

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