- TECHNICAL CENTER
Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.
Telco bundles shouldn’t be limited to video or messaging. Telecommunications companies can partner with any service provider that operates on a subscription billing business model.
Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.
Publishers shouldn’t forget to encourage viewers to become paying subscribers.
Businesses should make note of these three metrics when tracking customer acquisition costs.
What makes active trial users more likely to purchase a software as a service (SaaS) product?
Amazon Prime Day’s increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.
Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.