- TECHNICAL CENTER
Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
New accounting guidelines set by the FASB and IASB will change the way subscription businesses recognize revenue. Implementing the new guidelines will require changes in accounting processes, policies and systems.
Chinese subscription companies in all markets are thriving, and American ones want to emulate their success. But what, exactly, have Chinese creators figured out that America’s haven’t?
Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).
Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?
Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.