Subscription Billing Blog

Online marketing is a valuable tool for countering customer churn.

3 tips to focus your online marketing and eliminate subscription churn

May 22, 2017 | Kevin Cancilla

Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.

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Big data and AI help companies better predict customer preferences.

Minimizing churn by anticipating customer preferences

May 10, 2017 | Kevin Cancilla

Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.

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Subscriptions for online play help video game companies provide better offers for their customers.

Nintendo toys with free trials – should you?

April 27, 2017 | Kevin Cancilla

Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.

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Innovating old products helps subscription services attract more customers.

Companies revamp past services with subscriptions

April 20, 2017 | Kevin Cancilla

Cadillac Book subscribers can rent luxury vehicles, while YouTube TV customers get live cable content.

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The 3 biggest takeaways from Google’s subscription billing shift

April 13, 2017 | Kevin Cancilla

Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.

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The cloud service market will continue to grow over the next three years.

Targeting the future: How cloud services should approach 2017 and beyond

April 3, 2017 | Kris Nagel

Spending on cloud services will increase through 2020, but most of the focus will be on infrastructure, not software.

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Subscription billing allows IoT providers to increase profits and innovate their products.

Innovating IoT solutions with subscription billing

March 30, 2017 | Kevin Cancilla

A subscription billing model takes into account the ongoing nature of IoT services.

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Publish – Digitally – or Perish

March 23, 2017 | Michael Isaacs

The publishing industry is in trauma. The widespread availability of online free news has decimated its traditional revenue sources. Publishers need to transform to digital to give themselves a fighting chance to succeed.

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