- TECHNICAL CENTER
Pew Research found the slight increase in the number of Americans who get news from social media is primarily driven by specific demographics. This information is very interesting given the recent movements of several media companies.
In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.
Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.
Telco bundles shouldn’t be limited to video or messaging. Telecommunications companies can partner with any service provider that operates on a subscription billing business model.
Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.
Publishers shouldn’t forget to encourage viewers to become paying subscribers.
Businesses should make note of these three metrics when tracking customer acquisition costs.