- TECHNICAL CENTER
Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.
It seems more customers are navigating away from traditional television services, regardless of whether they use cable or satellite.
TV Everywhere was long thought to the cable’s answer to OTT programming.
YouTube network, Machinima, recently signed a distribution deal with Verizon’s new Go90 OTT streaming service.
Users will soon be able to watch TV shows, music videos and other short form content on their mobile devices for absolutely free.
Comcast knows its younger audience prefers streaming their favorite programming and decided to come out with an OTT service of its own.
Frontier Communications recognizes that not all of its viewers are interested in traditional linear television services and is currently testing over-the-air video with TiVo.
Cord-cutting is a term that has brought weight to the argument that cable companies are going to have to adapt to a new business model.