- TECHNICAL CENTER
Psychographic data is valuable for subscriptions-based businesses to analyze.
In this guest blog, Nick Thomas, Associate Director at MTM, discusses MTM’s recently published research report entitled “The Prospects for Premium OTT: Industry Perspectives on the Evolution of the Global Market”.
Vindicia has commissioned research consultancy MTM to explore the development of premium OTT services across four global regions: Western Europe, USA, Latin America and Asia Pacific.
Vindicia has been named to Constellation Research’s Shortlist of top vendors for Smart Services Digital Monetization Platforms in Q3 2018.
When and how can you best leverage your subscription data?
A growing number of publishers are considering ad-free, premium subscription services.
To have meaningful and positive customer experiences, subscription businesses must evolve their customer communications strategies beyond email to support the channels their customers prefer, and to bring interactive context to the dialog.
We are pleased to be recognized by the Card Not Present (CNP) Awards, earning the Judges Choice for “Best Subscription/Recurring Billing Solution” for our CashBox and Select solutions.
GDPR is about to become the law of the land in the EU. At Vindicia, we’ve designed our platform and policies to help our merchants meet their regulatory obligations efficiently and with minimal burden on their business models.