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Publishers have seen a surge of paying online readers.

Huge rise in willingness of Americans to pay for online news

May 7, 2018 | Kevin Cancilla

Americans are more willing than ever to pay for online news.

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Subscription business models are growing in the video game industry.

Game over: Digital subscriptions are the future for video games as physical disc sales fade

April 25, 2018 | Kevin Cancilla

Video game subscriptions are the becoming the new normal.

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Artificial intelligence technology like machine learning and big data analytics can benefit subscription businesses.

Subscriptions and AI – where do we go from here?

April 10, 2018 | Kevin Cancilla

AI technology has significant implications for subscription businesses.

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Streaming companies need innovative pricing structure in order to gain enough revenue to recoup the cost of licensing sports rights.

The challenges of maximizing revenue from streaming sports events

March 26, 2018 | Kevin Cancilla

As the costs for the rights to stream live sports keep rising, businesses need a comprehensive business strategy to maximize return on investment.

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The new revenue recognition guidelines – remember the Y2K bug?

February 12, 2018 | Michael Isaacs

Prophets of doom envisioned catastrophic Y2K scenarios ranging from a banking collapse to nuclear reactors going haywire. Is the same true for the new FASB/IASB revenue recognition accounting standards?

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New revenue recognition standards and the prophets of doom

January 17, 2018 | Michael Isaacs

The prophets of doom are enjoying a payday with the new FASB and IASB revenue recognition standards. However, a new white paper argues that the regulations will not necessarily force all companies to undergo dramatic change.

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Amazon sales reached their highest ever on Prime Day 2017.

What has Prime Day taught us about subscriptions?

August 23, 2017 | Kevin Cancilla

Amazon Prime Day’s increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.

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What will be the latest industry to take off with subscription billing?

What will be the next big subscription disruption?

August 1, 2017 | Kevin Cancilla

Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?

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Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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Excellent customer service is proactive and accepts feedback.

Adapting customer service to the subscription billing landscape

July 20, 2017 | Kevin Cancilla

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.

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