- TECHNICAL CENTER
Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?
Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.
Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.
Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
Chinese subscription companies in all markets are thriving, and American ones want to emulate their success. But what, exactly, have Chinese creators figured out that America’s haven’t?
Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).
Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?
Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.