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Recently released mobile advertising guidelines are aimed at improving the user experience.

What the new mobile advertising guidelines mean for subscription companies

January 8, 2019 | Kevin Cancilla

As mobile advertisements become more codified, subscription organizations will find the path they must navigate between stellar user experience and paid subscriber conversion becomes increasingly narrow.

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Guest blog: Why the Vindicia partnership makes sense to Softrax

December 4, 2018 | Vindicia Team Blogs

In this guest blog, Softrax SVP and GM Tom Zauli discusses the expanded partnership between Vindicia and Softrax, an industry leader in revenue management software. The partnership marks an inflection point in how companies will manage their back-office processes going forward.

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How the law affects subscriptions and churn

How the law affects subscriptions and churn

November 6, 2018 | Kevin Cancilla

Subscription businesses operating across state lines must be highly attuned to the various legal restrictions regarding the industry

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Will users keep MoviePass alive? Or ditch it after continued troubles.

The one-year saga of MoviePass: Trials and tribulations of a subscription disruptor

August 28, 2018 | Kevin Cancilla

The woes of MoviePass have become a cautious tale for subscription-based disruptors.

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Metered billing matches customer use with how much they pay.

5 things to consider when creating a metered billing structure

June 12, 2018 | Kevin Cancilla

Subscription billing has drastically evolved over the past few years as consumers become more accustomed to such pricing strategies. The next natural step in this evolutionary process is quite possibly the widespread adoption of metered pricing models.

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Publishers have seen a surge of paying online readers.

Huge rise in willingness of Americans to pay for online news

May 7, 2018 | Kevin Cancilla

Americans are more willing than ever to pay for online news.

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Subscription business models are growing in the video game industry.

Game over: Digital subscriptions are the future for video games as physical disc sales fade

April 25, 2018 | Kevin Cancilla

Video game subscriptions are the becoming the new normal.

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Artificial intelligence technology like machine learning and big data analytics can benefit subscription businesses.

Subscriptions and AI – where do we go from here?

April 10, 2018 | Kevin Cancilla

AI technology has significant implications for subscription businesses.

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Streaming companies need innovative pricing structure in order to gain enough revenue to recoup the cost of licensing sports rights.

The challenges of maximizing revenue from streaming sports events

March 26, 2018 | Kevin Cancilla

As the costs for the rights to stream live sports keep rising, businesses need a comprehensive business strategy to maximize return on investment.

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The new revenue recognition guidelines – remember the Y2K bug?

February 12, 2018 | Michael Isaacs

Prophets of doom envisioned catastrophic Y2K scenarios ranging from a banking collapse to nuclear reactors going haywire. Is the same true for the new FASB/IASB revenue recognition accounting standards?

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