Subscription Billing Blog

What will be the latest industry to take off with subscription billing?

What will be the next big subscription disruption?

August 1, 2017 | Kevin Cancilla

Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?

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Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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Excellent customer service is proactive and accepts feedback.

Adapting customer service to the subscription billing landscape

July 20, 2017 | Kevin Cancilla

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.

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Websites an important part of the omnichannel experience.

Is it best to bow out of the fight for online revenue?

July 11, 2017 | Kevin Cancilla

Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?

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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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Subscriptions are thriving in China while American businesses face issues attracting revenue.

Why are Chinese consumers paying for content while Americans won’t?

June 26, 2017 | Kevin Cancilla

Chinese subscription companies in all markets are thriving, and American ones want to emulate their success. But what, exactly, have Chinese creators figured out that America’s haven’t?

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Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

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Millennials want choice and flexibility, not limits.

Millennials are the biggest adopters of subscriptions. Here’s how to approach them

June 6, 2017 | Kris Nagel

Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?

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Big data and AI help companies better predict customer preferences.

Minimizing churn by anticipating customer preferences

May 10, 2017 | Kevin Cancilla

Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.

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Subscriptions for online play help video game companies provide better offers for their customers.

Nintendo toys with free trials – should you?

April 27, 2017 | Kevin Cancilla

Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.

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