Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.
Personalization is vital for marking your subscription service, but few companies use it effectively.
Subscriptions are taking over the world of business-to-business and business-to-consumer commerce, but is your company ready for them?
Subscriptions are now normal in the minds of consumers, and this billing method can be applied to almost any product or market.
Subscription billing isn’t limited to certain industries. This business model can adapt to any market where smaller, recurring payments are easier for consumers than large, one-time purchases.
It seems even British lawmakers understand the benefit of converting to a subscription billing model.
These days, businesses find they need a new way to stand out from the competition.
Companies were more attuned to customer retention in 2015 than in 2014.
Older customers sustain a company, and acquiring new ones helps it grow in terms of both revenue and market share.