Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.
New accounting guidelines set by the FASB and IASB will change the way subscription businesses recognize revenue. Implementing the new guidelines will require changes in accounting processes, policies and systems.
Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.
Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.
The App Store saw great sales in 2016, indicating a bright future for the subscription app market.
Fleet management companies will need flexible billing models as they move toward subscription and automation services.
Businesses using subscription billing should focus on minimising involuntary churn to preserve profits and a seamless customer experience.
The moment a customer cancels is a great time to assess how you engage customers and avoid negative marketing.
Subscriptions are taking over the world of business-to-business and business-to-consumer commerce, but is your company ready for them?