Vindicia Blog banner Text
Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

read more
Websites an important part of the omnichannel experience.

Is it best to bow out of the fight for online revenue?

July 11, 2017 | Kevin Cancilla

Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?

read more
Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

read more

Publish – Digitally – or Perish

March 23, 2017 | Michael Isaacs

The publishing industry is in trauma. The widespread availability of online free news has decimated its traditional revenue sources. Publishers need to transform to digital to give themselves a fighting chance to succeed.

read more

Why relevant content is more important than ever

January 23, 2017 | Kevin Cancilla

Journalism organizations saw a sharp increase in subscriptions, proving customers want relevant, quality content despite the rise of fake news.

read more

TV networks are reducing ad time for viewers. Should online video follow suit?

September 12, 2016 | Vindicia Team Blogs

Several broadcasting companies are reducing ad time to increase their number of viewers.

read more

Who’s to blame for the drop in NBC viewers?

August 26, 2016 | Vindicia Team Blogs

Now that the games in Rio are complete, there’s a lot of talk about viewership, millennials and NBC Universal.

read more

Mother Jones shows the true cost of quality journalism

August 22, 2016 | Vindicia Team Blogs

In a transparent appeal, Mother Jones explained how its subscription billing platform directly contributes to the quality content it provides. 

read more

Traditional TV subscription rates fall as online video is expected to increase

July 29, 2016 | Vindicia Team Blogs

It seems more customers are navigating away from traditional television services, regardless of whether they use cable or satellite.

read more

Can an old news publication survive on a subscription model?

May 17, 2016 | Vindicia Team Blogs

It seems even British lawmakers understand the benefit of converting to a subscription billing model.

read more