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Subscribers to aggregated SVOD services can take advantage of niche content.

Can aggregated streaming content become an effective monetization strategy?

July 10, 2018 | Kevin Cancilla

Aggregated streaming video on-demand startups are competing for niche audiences and betting on personalization.

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Digital payments and diversification for publishers: Recommended strategies for monetizing paid-for content

March 13, 2018 | Michael Isaacs

Final installment of a four-part blog series examining the recent research report “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Digital payments and diversification for publishers: What are the barriers to successful digital transformation?

February 20, 2018 | Michael Isaacs

Part three of a four-part blog series examining the recent research report “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Digital payments and diversification for publishers: Adopting a new paid-for digital mind set and new digital models

January 23, 2018 | Michael Isaacs

Part two of a four-part blog series examining the recent research report “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Digital payments and diversification for publishers: Reassessing paid-for digital strategy

January 8, 2018 | Michael Isaacs

Part one of a four-part blog series examining the recent research report entitled “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Modern consumers have shown an increasing attraction to OTT virtual payTV providers.

vMVPDs pick up millions of customers as pay-TV providers lose 1,300,000

January 2, 2018 | Kevin Cancilla

The fortunes of legacy payTV providers are trending down as those of virtual OTT players have exploded upward.

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Older Americans increasingly find news on social media. How should subscription services respond?

October 24, 2017 | Kevin Cancilla

Pew Research found the slight increase in the number of Americans who get news from social media is primarily driven by specific demographics. This information is very interesting given the recent movements of several media companies.

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Netflix is losing old shows while promoting its original content.

Is Netflix abandoning its roots?

October 17, 2017 | Kevin Cancilla

In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.

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What does the future hold for paid-for digital content?

October 10, 2017 | Kevin Cancilla

Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.

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Many news outlets are adopting a video-first strategy.

Online news publications converting to video

September 21, 2017 | Kevin Cancilla

Publishers shouldn’t forget to encourage viewers to become paying subscribers.

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