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Digital payments and diversification for publishers: What are the barriers to successful digital transformation?

February 20, 2018 | Michael Isaacs

Part three of a four-part blog series examining the recent research report “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Digital payments and diversification for publishers: Adopting a new paid-for digital mind set and new digital models

January 23, 2018 | Michael Isaacs

Part two of a four-part blog series examining the recent research report “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Digital payments and diversification for publishers: Reassessing paid-for digital strategy

January 8, 2018 | Michael Isaacs

Part one of a four-part blog series examining the recent research report entitled “Digital Payments and Diversification: Where Next for European Publishers?” from Vindicia and research consultancy MTM.

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Modern consumers have shown an increasing attraction to OTT virtual payTV providers.

vMVPDs pick up millions of customers as pay-TV providers lose 1,300,000

January 2, 2018 | Kevin Cancilla

The fortunes of legacy payTV providers are trending down as those of virtual OTT players have exploded upward.

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Older Americans increasingly find news on social media. How should subscription services respond?

October 24, 2017 | Kevin Cancilla

Pew Research found the slight increase in the number of Americans who get news from social media is primarily driven by specific demographics. This information is very interesting given the recent movements of several media companies.

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Netflix is losing old shows while promoting its original content.

Is Netflix abandoning its roots?

October 17, 2017 | Kevin Cancilla

In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.

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What does the future hold for paid-for digital content?

October 10, 2017 | Kevin Cancilla

Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.

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Many news outlets are adopting a video-first strategy.

Online news publications converting to video

September 21, 2017 | Kevin Cancilla

Publishers shouldn’t forget to encourage viewers to become paying subscribers.

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Older adults are using mobile devices to consume the news at higher rates than ever.

Mobile news sites can now attract people of all ages

August 15, 2017 | Kris Nagel

Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.

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Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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