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Telcos have recently taken two approaches to the OTT issue.

OTT partnerships vs. independent products: Which is better?

September 27, 2017 | Kevin Cancilla

Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.

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Succeeding with OTT content in foreign markets

March 7, 2017 | Kevin Cancilla

The over-the-top content market is still going strong and reaching wider than ever before.

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How much will subscribers pay for OTT content?

February 28, 2017 | Kevin Cancilla

Two surveys revealed how OTT customers feel about exclusivity and price.

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How does quality relate to value when it comes to OTT content?

July 12, 2016 | Vindicia Team Blogs

Value is about quality and convenience. If a business lacks in one area, customers will likely cancel their subscriptions and head somewhere new.

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Streaming devices rise as more homes consume OTT content

March 8, 2016 | Vindicia Team Blogs

More than half of American homes have at least one device capable of streaming over-the-top content, according to research by The NPD Group.

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The “TV Everywhere” trend is not dead yet

February 26, 2016 | Vindicia Team Blogs

TV Everywhere was long thought to the cable’s answer to OTT programming.

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CBS OTT offering crashes during Grammy live stream

February 16, 2016 | Vindicia Team Blogs

The 58th Grammy Awards aired on Feb. 15 and many viewers who chose to live stream the event were disappointed.

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OTT Super Bowl broadcast draws record number of viewers

February 9, 2016 | Vindicia Team Blogs

Super Bowl 50 was a memorable game in more ways than one.

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Rihanna launches new album exclusively with Tidal service

February 1, 2016 | Vindicia Team Blogs

On January 28, Rihanna released her new album Anti exclusively with streaming service Tidal – a week before other streaming services got it.

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Ease of use is important in OTT viewing

January 29, 2016 | Vindicia Team Blogs

As OTT video viewing continues to climb in popularity, customers have revealed they still enjoy the convenience of watching streaming content on a bigger screen.

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