- TECHNICAL CENTER
Streaming services haven’t killed the music industry like many people thought they would.
In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.
Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.
The over-the-top content market is still going strong and reaching wider than ever before.
Two surveys revealed how OTT customers feel about exclusivity and price.
Value is about quality and convenience. If a business lacks in one area, customers will likely cancel their subscriptions and head somewhere new.
More than half of American homes have at least one device capable of streaming over-the-top content, according to research by The NPD Group.
TV Everywhere was long thought to the cable’s answer to OTT programming.
The 58th Grammy Awards aired on Feb. 15 and many viewers who chose to live stream the event were disappointed.