Two surveys revealed how OTT customers feel about exclusivity and price.
Value is about quality and convenience. If a business lacks in one area, customers will likely cancel their subscriptions and head somewhere new.
More than half of American homes have at least one device capable of streaming over-the-top content, according to research by The NPD Group.
TV Everywhere was long thought to the cable’s answer to OTT programming.
The 58th Grammy Awards aired on Feb. 15 and many viewers who chose to live stream the event were disappointed.
Super Bowl 50 was a memorable game in more ways than one.
On January 28, Rihanna released her new album Anti exclusively with streaming service Tidal – a week before other streaming services got it.
As OTT video viewing continues to climb in popularity, customers have revealed they still enjoy the convenience of watching streaming content on a bigger screen.
It’s been clear for some time that over-the-top video content is taking over the media world.