Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.
Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?
Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).
The publishing industry is in trauma. The widespread availability of online free news has decimated its traditional revenue sources. Publishers need to transform to digital to give themselves a fighting chance to succeed.
Journalism organizations saw a sharp increase in subscriptions, proving customers want relevant, quality content despite the rise of fake news.
Several broadcasting companies are reducing ad time to increase their number of viewers.
Now that the games in Rio are complete, there’s a lot of talk about viewership, millennials and NBC Universal.
In a transparent appeal, Mother Jones explained how its subscription billing platform directly contributes to the quality content it provides.
It seems more customers are navigating away from traditional television services, regardless of whether they use cable or satellite.