Subscription Billing Blog

Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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Websites an important part of the omnichannel experience.

Is it best to bow out of the fight for online revenue?

July 11, 2017 | Kevin Cancilla

Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?

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Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

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Publish – Digitally – or Perish

March 23, 2017 | Michael Isaacs

The publishing industry is in trauma. The widespread availability of online free news has decimated its traditional revenue sources. Publishers need to transform to digital to give themselves a fighting chance to succeed.

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Why relevant content is more important than ever

January 23, 2017 | Kevin Cancilla

Journalism organizations saw a sharp increase in subscriptions, proving customers want relevant, quality content despite the rise of fake news.

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TV networks are reducing ad time for viewers. Should online video follow suit?

September 12, 2016 | Vindicia Team Blogs

Several broadcasting companies are reducing ad time to increase their number of viewers.

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Who’s to blame for the drop in NBC viewers?

August 26, 2016 | Vindicia Team Blogs

Now that the games in Rio are complete, there’s a lot of talk about viewership, millennials and NBC Universal.

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Mother Jones shows the true cost of quality journalism

August 22, 2016 | Vindicia Team Blogs

In a transparent appeal, Mother Jones explained how its subscription billing platform directly contributes to the quality content it provides. 

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Traditional TV subscription rates fall as online video is expected to increase

July 29, 2016 | Vindicia Team Blogs

It seems more customers are navigating away from traditional television services, regardless of whether they use cable or satellite.

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Can an old news publication survive on a subscription model?

May 17, 2016 | Vindicia Team Blogs

It seems even British lawmakers understand the benefit of converting to a subscription billing model.

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