- TECHNICAL CENTER
Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.
Publishers shouldn’t forget to encourage viewers to become paying subscribers.
Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.
Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.
Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?
Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).
The publishing industry is in trauma. The widespread availability of online free news has decimated its traditional revenue sources. Publishers need to transform to digital to give themselves a fighting chance to succeed.
Journalism organizations saw a sharp increase in subscriptions, proving customers want relevant, quality content despite the rise of fake news.
Several broadcasting companies are reducing ad time to increase their number of viewers.