Subscription Billing Blog

Netflix is losing old shows while promoting its original content.

Is Netflix abandoning its roots?

October 17, 2017 | Kevin Cancilla

In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.

read more

What does the future hold for paid-for digital content?

October 10, 2017 | Kevin Cancilla

Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.

read more
Many news outlets are adopting a video-first strategy.

Online news publications converting to video

September 21, 2017 | Kevin Cancilla

Publishers shouldn’t forget to encourage viewers to become paying subscribers.

read more
Older adults are using mobile devices to consume the news at higher rates than ever.

Mobile news sites can now attract people of all ages

August 15, 2017 | Kris Nagel

Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.

read more
Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

read more
Websites an important part of the omnichannel experience.

Is it best to bow out of the fight for online revenue?

July 11, 2017 | Kevin Cancilla

Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?

read more
Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

read more

Publish – Digitally – or Perish

March 23, 2017 | Michael Isaacs

The publishing industry is in trauma. The widespread availability of online free news has decimated its traditional revenue sources. Publishers need to transform to digital to give themselves a fighting chance to succeed.

read more

Why relevant content is more important than ever

January 23, 2017 | Kevin Cancilla

Journalism organizations saw a sharp increase in subscriptions, proving customers want relevant, quality content despite the rise of fake news.

read more

TV networks are reducing ad time for viewers. Should online video follow suit?

September 12, 2016 | Vindicia Team Blogs

Several broadcasting companies are reducing ad time to increase their number of viewers.

read more