- TECHNICAL CENTER
AI technology has significant implications for subscription businesses.
Nonprofits use language that makes their donors feel integral to operations. Subscription businesses can do the same.
A difficult cancellation experience harms businesses more than it helps them.
Subscription businesses must communicate their product’s value and provide clear usage instructions during the onboarding process.
Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.
Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.
Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.