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Psychographic data can enhance how businesses understand their customers.

Using psychographic data to predict, prevent and combat customer churn

October 23, 2018 | Kevin Cancilla

Psychographic data is valuable for subscriptions-based businesses to analyze.

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Passive churn: Understanding the stakes

Passive churn: Understanding the stakes

September 5, 2018 | Kevin Cancilla

Without an adequate churn prevention strategy, and specifically a plan to address passive churn, companies may be neglecting a crucial stage in the subscription business lifecycle.

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Keep customers happy and improve your subscription retention by focusing on churn.

Mastering subscription retention by understanding churn

June 25, 2018 | Kevin Cancilla

Mastering subscription retention begins with understand churn and strategizing ways to control it. 

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Interaction design can make the payment process that much easier for customers.

Incorporating voice and 3-D to create a subscription billing user interface design that minimizes churn

May 17, 2018 | Kevin Cancilla

Voice, VR and AR are the future of user interface design. Subscription businesses should consider how to incorporate these elements into their products and platforms.

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Artificial intelligence technology like machine learning and big data analytics can benefit subscription businesses.

Subscriptions and AI – where do we go from here?

April 10, 2018 | Kevin Cancilla

AI technology has significant implications for subscription businesses.

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Nonprofits attract more donations through messaging. Subscription businesses can do the same.

One tip for preventing churn: Make your customers feel like members

April 3, 2018 | Kevin Cancilla

Nonprofits use language that makes their donors feel integral to operations. Subscription businesses can do the same.

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A poor cancellation process increases the risk of chargebacks.

Why your subscription business must make canceling easy

March 8, 2018 | Kevin Cancilla

A difficult cancellation experience harms businesses more than it helps them.

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The onboarding process is a critical retention tool.

4 key tips for improving the onboarding experience to prevent early churn

February 26, 2018 | Kevin Cancilla

Subscription businesses must communicate their product’s value and provide clear usage instructions during the onboarding process.

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Excellent customer service is proactive and accepts feedback.

Adapting customer service to the subscription billing landscape

July 20, 2017 | Kevin Cancilla

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.

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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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