- TECHNICAL CENTER
Subscription businesses must communicate their product’s value and provide clear usage instructions during the onboarding process.
Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.
Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.
Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.
Businesses using subscription billing should focus on minimising involuntary churn to preserve profits and a seamless customer experience.
The formula to determine your customer retention rate is simple, but understanding the factors that affect it requires research into your current clients and surrounding market.
Sum up your product in a way that answers customers’ questions and encourages retention.