Subscription Billing Blog

The onboarding process is a critical retention tool.

4 key tips for improving the onboarding experience to prevent early churn

February 26, 2018 | Kevin Cancilla

Subscription businesses must communicate their product’s value and provide clear usage instructions during the onboarding process.

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Excellent customer service is proactive and accepts feedback.

Adapting customer service to the subscription billing landscape

July 20, 2017 | Kevin Cancilla

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.

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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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Online marketing is a valuable tool for countering customer churn.

3 tips to focus your online marketing and eliminate subscription churn

May 22, 2017 | Kevin Cancilla

Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.

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Big data and AI help companies better predict customer preferences.

Minimizing churn by anticipating customer preferences

May 10, 2017 | Kevin Cancilla

Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.

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The 3 biggest takeaways from Google’s subscription billing shift

April 13, 2017 | Kevin Cancilla

Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.

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Three reasons to focus on involuntary churn

February 7, 2017 | Vindicia Team Blogs

Businesses using subscription billing should focus on minimising involuntary churn to preserve profits and a seamless customer experience.

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Accurately gauging your customer retention rate

January 26, 2017 | Kevin Cancilla

The formula to determine your customer retention rate is simple, but understanding the factors that affect it requires research into your current clients and surrounding market.

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Defining your product in a customer-centric manner

January 18, 2017 | Kevin Cancilla

Sum up your product in a way that answers customers’ questions and encourages retention.

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3 tips for using a subscription billing model to increase customer retention

April 22, 2016 | Vindicia Team Blogs

Companies were more attuned to customer retention in 2015 than in 2014.

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