Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.
Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.
Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.
Businesses using subscription billing should focus on minimising involuntary churn to preserve profits and a seamless customer experience.
The formula to determine your customer retention rate is simple, but understanding the factors that affect it requires research into your current clients and surrounding market.
Sum up your product in a way that answers customers’ questions and encourages retention.
Companies were more attuned to customer retention in 2015 than in 2014.
Customer retention is crucial for any business, but it requires a more nuanced strategy for businesses that use subscription billing.