- TECHNICAL CENTER
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
The moment a customer cancels is a great time to assess how you engage customers and avoid negative marketing.
Customers have always expected honesty from their service providers.
Businesses adopting a subscription billing model must clearly define their terms and conditions to avoid negative press and multiple chargebacks.