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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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Questions to ask after every customer cancellation

January 30, 2017 | Kevin Cancilla

The moment a customer cancels is a great time to assess how you engage customers and avoid negative marketing.

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How truth and channels affect customer communications and subscription billing

April 29, 2016 | Vindicia Team Blogs

Customers have always expected honesty from their service providers.

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Why businesses should be clear about subscription billing and customer communication

April 12, 2016 | Vindicia Team Blogs

Businesses adopting a subscription billing model must clearly define their terms and conditions to avoid negative press and multiple chargebacks.

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Dos and don’ts of communicating with subscribers

December 21, 2015 | Vindicia Team Blogs

A subscription billing model gives businesses the benefits of reduced customer churn, simply because of the recurring billing process.

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