- TECHNICAL CENTER
AI technology has significant implications for subscription businesses.
Businesses should make note of these three metrics when tracking customer acquisition costs.
Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).
Numerous businesses saw declining revenues and new subscribers last year. To combat this trend, companies should re-evaluate their acquisition strategies.
Sum up your product in a way that answers customers’ questions and encourages retention.
If someone were to ask me what the hardest thing I’ve done…
To successfully grow any subscription business, companies need a solid acquisition strategy.