Subscription Billing Blog

Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

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Strategies to attract new subscribers

February 2, 2017 | Kevin Cancilla

Numerous businesses saw declining revenues and new subscribers last year. To combat this trend, companies should re-evaluate their acquisition strategies.

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Defining your product in a customer-centric manner

January 18, 2017 | Kevin Cancilla

Sum up your product in a way that answers customers’ questions and encourages retention.

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The Road to Account-based Marketing Success: One Company’s Story

August 30, 2016 | Kevin Cancilla

If someone were to ask me what the hardest thing I’ve done…

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How to improve customer acquisition

December 21, 2015 | Vindicia Team Blogs

To successfully grow any subscription business, companies need a solid acquisition strategy.

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Increase Subscription Conversion Through Pricing Innovation

August 27, 2012 | Vindicia Team Blogs

When it comes to understanding the buying trends of customers, there’s no…

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Netflix and Customer Acquisition

August 21, 2012 | Vindicia Team Blogs

While in London earlier this summer watching TV and trying to get…

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A Conference in Review: Casual Connect Seattle 2012

August 9, 2012 | Vindicia Team Blogs

When you are on the road often, time flies. I can’t believe…

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