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Defining your product in a customer-centric manner

January 18, 2017 | Kevin Cancilla

Sum up your product in a way that answers customers’ questions and encourages retention.

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Subscription businesses should reduce friction even when it comes to cancelling

November 11, 2016 | Kevin Cancilla

Adding friction to the cancelation can bring your business a whole host of issues.

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“Free” subscriptions? Why subscription businesses must be careful in marketing and operations

September 12, 2016 | Vindicia Team Blogs

Julep, a beauty box subscription service, was accused of inadequately informing customers about its payment terms.

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Uber sees the advantage of subscription billing

September 2, 2016 | Vindicia Team Blogs

Uber is testing a subscription service that lets users ride at a flat rate.

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When customers can’t cancel subscriptions

August 18, 2016 | Vindicia Team Blogs

To operate effectively on a subscription business model, companies must accommodate their customers at every corner.

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What metrics do SaaS businesses need to attract and retain customers?

July 29, 2016 | Vindicia Team Blogs

Understanding your customers is exceptionally critical for companies selling software as a service.

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How to communicate a change in policies

July 28, 2016 | Vindicia Team Blogs

Businesses using a subscription billing platform have to update the various agreements they have with customers from time to time.

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Best practices in digital – Ingenico and Vindicia workshop at Insights

July 21, 2016 | Vindicia Team Blogs

The recent Insights conference in Budapest brought together eCommerce experts from across…

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Value and convenience are a priority for customers

July 20, 2016 | Vindicia Team Blogs

Providing a combination of value and convenience that customers can’t get anywhere else helps a business stand out against the competition.

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Is effective customer communication the best way to defeat ad blockers?

July 19, 2016 | Vindicia Team Blogs

Businesses need a combination of ad and subscription revenue to succeed, while most viewers would prefer online advertising didn’t exist.

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