Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.
Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.
Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.
In today’s environment, a subscription billing model solves the issue of stable funding and ad blockers.
The customer experience transforms a new customer into a recurring one.
Artists themselves have caught on to the fact that streaming music isn’t going away, and it seems the entire industry has, too.
Reducing churn is a key priority, and this goal might actually relate closely to customer acquisition.
To succeed on a SaaS business model, companies have to put their customers first.
With subscription billing increasingly vital, following best practices is essential. Here’s what subscription-based businesses should address.