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Super users are the customers who engage not just with your product but your business as a whole.

How to align products to the needs of your super users

August 22, 2018 | Kevin Cancilla

Your super users are more than fans of your subscription business. Creating products tailored to their needs can help you improve all of your clients’ satisfaction.

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Keep customers happy and improve your subscription retention by focusing on churn.

Mastering subscription retention by understanding churn

June 25, 2018 | Kevin Cancilla

Mastering subscription retention begins with understand churn and strategizing ways to control it. 

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Beyond email – engage with customers in context

June 20, 2018 | Liam Maxwell

To have meaningful and positive customer experiences, subscription businesses must evolve their customer communications strategies beyond email to support the channels their customers prefer, and to bring interactive context to the dialog.

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GDPR: it’s all just part of how we do what we do

May 24, 2018 | Doug Smith

GDPR is about to become the law of the land in the EU. At Vindicia, we’ve designed our platform and policies to help our merchants meet their regulatory obligations efficiently and with minimal burden on their business models.

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The new revenue recognition guidelines – remember the Y2K bug?

February 12, 2018 | Michael Isaacs

Prophets of doom envisioned catastrophic Y2K scenarios ranging from a banking collapse to nuclear reactors going haywire. Is the same true for the new FASB/IASB revenue recognition accounting standards?

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New revenue recognition standards and the prophets of doom

January 17, 2018 | Michael Isaacs

The prophets of doom are enjoying a payday with the new FASB and IASB revenue recognition standards. However, a new white paper argues that the regulations will not necessarily force all companies to undergo dramatic change.

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Revving up for the new revenue recognition guidelines

June 28, 2017 | Michael Isaacs

New accounting guidelines set by the FASB and IASB will change the way subscription businesses recognize revenue. Implementing the new guidelines will require changes in accounting processes, policies and systems.

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Online marketing is a valuable tool for countering customer churn.

3 tips to focus your online marketing and eliminate subscription churn

May 22, 2017 | Kevin Cancilla

Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.

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Subscriptions for online play help video game companies provide better offers for their customers.

Nintendo toys with free trials – should you?

April 27, 2017 | Kevin Cancilla

Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.

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The 3 biggest takeaways from Google’s subscription billing shift

April 13, 2017 | Kevin Cancilla

Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.

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