Subscription Billing Blog

Online marketing is a valuable tool for countering customer churn.

3 tips to focus your online marketing and eliminate subscription churn

May 22, 2017 | Kevin Cancilla

Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.

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Subscriptions for online play help video game companies provide better offers for their customers.

Nintendo toys with free trials – should you?

April 27, 2017 | Kevin Cancilla

Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.

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The 3 biggest takeaways from Google’s subscription billing shift

April 13, 2017 | Kevin Cancilla

Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.

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Stopping ad blockers hurts business, but subscription billing saves it

March 2, 2017 | Kevin Cancilla

In today’s environment, a subscription billing model solves the issue of stable funding and ad blockers.

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Using customer experience to support acquisition and retention

February 23, 2017 | Kevin Cancilla

The customer experience transforms a new customer into a recurring one.

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Music goes further digital as streaming and subscriptions rise

February 21, 2017 | Kevin Cancilla

Artists themselves have caught on to the fact that streaming music isn’t going away, and it seems the entire industry has, too.

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The relationship between customer acquisition and reduced churn

February 16, 2017 | Kevin Cancilla

Reducing churn is a key priority, and this goal might actually relate closely to customer acquisition.

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How to succeed with a SaaS business model

February 9, 2017 | Kevin Cancilla

To succeed on a SaaS business model, companies have to put their customers first.

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Subscription billing best practices

February 1, 2017 | Kevin Cancilla

With subscription billing increasingly vital, following best practices is essential. Here’s what subscription-based businesses should address.

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Three unexpected reasons to accept multiple payment types for subscriptions

January 31, 2017 | Kevin Cancilla

Refusing to accept multiple payments inconveniences customers and causes a business to lose out on new subscribers.

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