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Vindicia Team Blogs

We value our subject matter experts and the insights each of them brings to the table. We want to encourage more thought leaders to come together and share their industry knowledge through our blog. Think you have something interesting to contribute as a guest blogger ? Contact us at info@vindicia.com

Vindicia Team Blogs

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Guest blog: Why the Vindicia partnership makes sense to Softrax

December 4, 2018 | Vindicia Team Blogs

In this guest blog, Softrax SVP and GM Tom Zauli discusses the expanded partnership between Vindicia and Softrax, an industry leader in revenue management software. The partnership marks an inflection point in how companies will manage their back-office processes going forward.

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Guest blog: the prospects for premium OTT

October 3, 2018 | Vindicia Team Blogs

In this guest blog, Nick Thomas, Associate Director at MTM, discusses MTM’s recently published research report entitled “The Prospects for Premium OTT: Industry Perspectives on the Evolution of the Global Market”.

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Older adults are using mobile devices to consume the news at higher rates than ever.

Mobile news sites can now attract people of all ages

August 15, 2017 | Vindicia Team Blogs

Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.

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Millennials want choice and flexibility, not limits.

Millennials are the biggest adopters of subscriptions. Here’s how to approach them

June 6, 2017 | Vindicia Team Blogs

Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?

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The cloud service market will continue to grow over the next three years.

Targeting the future: How cloud services should approach 2017 and beyond

April 3, 2017 | Vindicia Team Blogs

Spending on cloud services will increase through 2020, but most of the focus will be on infrastructure, not software.

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Three reasons to focus on involuntary churn

February 7, 2017 | Vindicia Team Blogs

Businesses using subscription billing should focus on minimising involuntary churn to preserve profits and a seamless customer experience.

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Vindicia and Amdocs: Powering the Digital Economy Together

September 28, 2016 | Vindicia Team Blogs

Vindicia recently had the good fortune to join forces with Amdocs, the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers.

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“Free” subscriptions? Why subscription businesses must be careful in marketing and operations

September 12, 2016 | Vindicia Team Blogs

Julep, a beauty box subscription service, was accused of inadequately informing customers about its payment terms.

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TV networks are reducing ad time for viewers. Should online video follow suit?

September 12, 2016 | Vindicia Team Blogs

Several broadcasting companies are reducing ad time to increase their number of viewers.

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