- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
Refusing to accept multiple payments inconveniences customers and causes a business to lose out on new subscribers.
The moment a customer cancels is a great time to assess how you engage customers and avoid negative marketing.
Personalization is vital for marking your subscription service, but few companies use it effectively.
The formula to determine your customer retention rate is simple, but understanding the factors that affect it requires research into your current clients and surrounding market.
Subscriptions are taking over the world of business-to-business and business-to-consumer commerce, but is your company ready for them?
The world of payments is constantly innovating, and companies can’t rely on subscription billing alone to see them through. Businesses need a billing partner that understands the latest payment innovations to succeed.
Journalism organizations saw a sharp increase in subscriptions, proving customers want relevant, quality content despite the rise of fake news.
Subscriptions are now normal in the minds of consumers, and this billing method can be applied to almost any product or market.