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Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

Stopping ad blockers hurts business, but subscription billing saves it

March 2, 2017 | Kevin Cancilla

In today’s environment, a subscription billing model solves the issue of stable funding and ad blockers.

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How much will subscribers pay for OTT content?

February 28, 2017 | Kevin Cancilla

Two surveys revealed how OTT customers feel about exclusivity and price.

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Using customer experience to support acquisition and retention

February 23, 2017 | Kevin Cancilla

The customer experience transforms a new customer into a recurring one.

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Music goes further digital as streaming and subscriptions rise

February 21, 2017 | Kevin Cancilla

Artists themselves have caught on to the fact that streaming music isn’t going away, and it seems the entire industry has, too.

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The relationship between customer acquisition and reduced churn

February 16, 2017 | Kevin Cancilla

Reducing churn is a key priority, and this goal might actually relate closely to customer acquisition.

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IoT needs a business model as revolutionary as its tech

February 14, 2017 | Kevin Cancilla

IoT companies need to adapt their business models to suit the devices and their customers.

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How to succeed with a SaaS business model

February 9, 2017 | Kevin Cancilla

To succeed on a SaaS business model, companies have to put their customers first.

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Strategies to attract new subscribers

February 2, 2017 | Kevin Cancilla

Numerous businesses saw declining revenues and new subscribers last year. To combat this trend, companies should re-evaluate their acquisition strategies.

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Subscription billing best practices

February 1, 2017 | Kevin Cancilla

With subscription billing increasingly vital, following best practices is essential. Here’s what subscription-based businesses should address.

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