- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
In today’s environment, a subscription billing model solves the issue of stable funding and ad blockers.
Two surveys revealed how OTT customers feel about exclusivity and price.
The customer experience transforms a new customer into a recurring one.
Artists themselves have caught on to the fact that streaming music isn’t going away, and it seems the entire industry has, too.
Reducing churn is a key priority, and this goal might actually relate closely to customer acquisition.
IoT companies need to adapt their business models to suit the devices and their customers.
To succeed on a SaaS business model, companies have to put their customers first.
Numerous businesses saw declining revenues and new subscribers last year. To combat this trend, companies should re-evaluate their acquisition strategies.