- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
Transitioning from a licensing model to a subscription software service frustrates consumers and makes investors nervous. Here’s what to consider to make the transition with minimal friction.
The Internet of Things has increased tremendously in scope over the last few years. But the promising future could be undercut by one thing: a poorly designed billing solution.
Pew Research found the slight increase in the number of Americans who get news from social media is primarily driven by specific demographics. This information is very interesting given the recent movements of several media companies.
In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.
Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.
Telco bundles shouldn’t be limited to video or messaging. Telecommunications companies can partner with any service provider that operates on a subscription billing business model.
Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.
Publishers shouldn’t forget to encourage viewers to become paying subscribers.