- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
Subscription businesses should anticipate the impact that wearables may have on payments.
A difficult cancellation experience harms businesses more than it helps them.
Subscription businesses must communicate their product’s value and provide clear usage instructions during the onboarding process.
The fortunes of legacy payTV providers are trending down as those of virtual OTT players have exploded upward.
Inspired by Disney, many entertainment companies may decide to create their own subscription-based streaming platforms.
TV stations, telecoms and service providers are creating new ways for consumers to watch live sports.
Streaming services haven’t killed the music industry like many people thought they would.
GameStop’s subscription service gives customers more value than they’ve ever had.