- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
Vindicia has commissioned research consultancy MTM to explore the development of premium OTT services across four global regions: Western Europe, USA, Latin America and Asia Pacific.
Without an adequate churn prevention strategy, and specifically a plan to address passive churn, companies may be neglecting a crucial stage in the subscription business lifecycle.
Vindicia has been named to Constellation Research’s Shortlist of top vendors for Smart Services Digital Monetization Platforms in Q3 2018.
The woes of MoviePass have become a cautious tale for subscription-based disruptors.
Your super users are more than fans of your subscription business. Creating products tailored to their needs can help you improve all of your clients’ satisfaction.
A growing number of publishers are considering ad-free, premium subscription services.
Aggregated streaming video on-demand startups are competing for niche audiences and betting on personalization.
Mastering subscription retention begins with understand churn and strategizing ways to control it.
Subscription billing has drastically evolved over the past few years as consumers become more accustomed to such pricing strategies. The next natural step in this evolutionary process is quite possibly the widespread adoption of metered pricing models.