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Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

Interaction design can make the payment process that much easier for customers.

Incorporating voice and 3-D to create a subscription billing user interface design that minimizes churn

May 17, 2018 | Kevin Cancilla

Voice, VR and AR are the future of user interface design. Subscription businesses should consider how to incorporate these elements into their products and platforms.

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Publishers have seen a surge of paying online readers.

Huge rise in willingness of Americans to pay for online news

May 7, 2018 | Kevin Cancilla

Americans are more willing than ever to pay for online news.

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This year's Mobile World Congress, held in Barcelona, Spain, ran from February 26 to March 1.

What’s new from Mobile World Congress 2018

May 2, 2018 | Kevin Cancilla

The most interesting part of this year’s Mobile World Congress was the promise of 5G internet speeds.

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Subscription business models are growing in the video game industry.

Game over: Digital subscriptions are the future for video games as physical disc sales fade

April 25, 2018 | Kevin Cancilla

Video game subscriptions are the becoming the new normal.

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Artificial intelligence technology like machine learning and big data analytics can benefit subscription businesses.

Subscriptions and AI – where do we go from here?

April 10, 2018 | Kevin Cancilla

AI technology has significant implications for subscription businesses.

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Nonprofits attract more donations through messaging. Subscription businesses can do the same.

One tip for preventing churn: Make your customers feel like members

April 3, 2018 | Kevin Cancilla

Nonprofits use language that makes their donors feel integral to operations. Subscription businesses can do the same.

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Streaming companies need innovative pricing structure in order to gain enough revenue to recoup the cost of licensing sports rights.

The challenges of maximizing revenue from streaming sports events

March 26, 2018 | Kevin Cancilla

As the costs for the rights to stream live sports keep rising, businesses need a comprehensive business strategy to maximize return on investment.

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Many retailers already allow customers to pay via smartwatch.

Anticipating the future of payments and wearables

March 20, 2018 | Kevin Cancilla

Subscription businesses should anticipate the impact that wearables may have on payments.

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A poor cancellation process increases the risk of chargebacks.

Why your subscription business must make canceling easy

March 8, 2018 | Kevin Cancilla

A difficult cancellation experience harms businesses more than it helps them.

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