Subscription Billing Blog


Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

Many retailers already allow customers to pay via smartwatch.

Anticipating the future of payments and wearables

March 20, 2018 | Kevin Cancilla

Subscription businesses should anticipate the impact that wearables may have on payments.

read more
A poor cancellation process increases the risk of chargebacks.

Why your subscription business must make canceling easy

March 8, 2018 | Kevin Cancilla

A difficult cancellation experience harms businesses more than it helps them.

read more
The onboarding process is a critical retention tool.

4 key tips for improving the onboarding experience to prevent early churn

February 26, 2018 | Kevin Cancilla

Subscription businesses must communicate their product’s value and provide clear usage instructions during the onboarding process.

read more
Modern consumers have shown an increasing attraction to OTT virtual payTV providers.

vMVPDs pick up millions of customers as pay-TV providers lose 130,000,000

January 2, 2018 | Kevin Cancilla

The fortunes of legacy payTV providers are trending down as those of virtual OTT players have exploded upward.

read more
Disney and MGM are launching targeted subscription platforms.

One thing to consider when targeting niche streaming audiences

December 18, 2017 | Kevin Cancilla

Inspired by Disney, many entertainment companies may decide to create their own subscription-based streaming platforms.

read more
A record-breaking number of viewers will likely stream the winter games next year.

Innovations are shaping the way consumers view major sporting events

December 11, 2017 | Kevin Cancilla

TV stations, telecoms and service providers are creating new ways for consumers to watch live sports.

read more
Streaming music companies must be even more innovative in 2018.

Streaming music subscriptions are up – how should companies react in 2018?

November 30, 2017 | Kevin Cancilla

Streaming services haven’t killed the music industry like many people thought they would.

read more
GameStop is launching a subscription video game rental service.

Can subscriptions save a dying retail chain?

November 20, 2017 | Kevin Cancilla

GameStop’s subscription service gives customers more value than they’ve ever had.

read more
Consumers want convenience and customization from their SaaS vendors.

Flexible monetization strategies keep SaaS businesses competitive

November 9, 2017 | Kevin Cancilla

Flexible subscription billing provides numerous benefits for SaaS vendors.

read more