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Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

Subscriptions are becoming a dominant theme across all industries.

Subscriptions: The new normal

January 15, 2019 | Kevin Cancilla

Subscriptions are becoming the new normal across industries.

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Recently released mobile advertising guidelines are aimed at improving the user experience.

What the new mobile advertising guidelines mean for subscription companies

January 8, 2019 | Kevin Cancilla

As mobile advertisements become more codified, subscription organizations will find the path they must navigate between stellar user experience and paid subscriber conversion becomes increasingly narrow.

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Media companies across Europe are banding together to create SVOD and OTT alternatives to Netflix.

European media allies to take down Netflix

November 19, 2018 | Kevin Cancilla

European media is partnering up to stop the spreading influence of Netflix.

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Failed payments causing a problem for your subscriber retention? Consider using automation technology.

Using automation to fight passive churn

November 13, 2018 | Kevin Cancilla

Addressing failed payments with automation technology can help subscription businesses capture lost revenue.

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How the law affects subscriptions and churn

How the law affects subscriptions and churn

November 6, 2018 | Kevin Cancilla

Subscription businesses operating across state lines must be highly attuned to the various legal restrictions regarding the industry

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Many Americans read news online, but passive churn is a problem for publishers and subscription business models.

Why newspapers and online publishers need to address passive churn

October 30, 2018 | Kevin Cancilla

Online publishers need to be aware of best practices in combating passive churn.

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Psychographic data can enhance how businesses understand their customers.

Using psychographic data to predict, prevent and combat customer churn

October 23, 2018 | Kevin Cancilla

Psychographic data is valuable for subscriptions-based businesses to analyze.

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Transaction data can hold insights for improving personalization.

Leverage transaction data to personalize your subscription service

September 18, 2018 | Kevin Cancilla

Transaction data can help subscription companies craft a personalized customer experience.

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What are the prospects for premium OTT services across the globe?

September 12, 2018 | Kevin Cancilla

Vindicia has commissioned research consultancy MTM to explore the development of premium OTT services across four global regions: Western Europe, USA, Latin America and Asia Pacific.

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