Vindicia Blog banner Text

Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

Transaction data can hold insights for improving personalization.

Leverage transaction data to personalize your subscription service

September 18, 2018 | Kevin Cancilla

Transaction data can help subscription companies craft a personalized customer experience.

read more

What are the prospects for premium OTT services across the globe?

September 12, 2018 | Kevin Cancilla

Vindicia has commissioned research consultancy MTM to explore the development of premium OTT services across four global regions: Western Europe, USA, Latin America and Asia Pacific.

read more
Passive churn: Understanding the stakes

Passive churn: Understanding the stakes

September 5, 2018 | Kevin Cancilla

Without an adequate churn prevention strategy, and specifically a plan to address passive churn, companies may be neglecting a crucial stage in the subscription business lifecycle.

read more

Vindicia Named to Constellation Shortlist of Top Vendors for Smart Services Digital Monetization

August 29, 2018 | Kevin Cancilla

Vindicia has been named to Constellation Research’s Shortlist of top vendors for Smart Services Digital Monetization Platforms in Q3 2018.

read more
Will users keep MoviePass alive? Or ditch it after continued troubles.

The one-year saga of MoviePass: Trials and tribulations of a subscription disruptor

August 28, 2018 | Kevin Cancilla

The woes of MoviePass have become a cautious tale for subscription-based disruptors.

read more
Super users are the customers who engage not just with your product but your business as a whole.

How to align products to the needs of your super users

August 22, 2018 | Kevin Cancilla

Your super users are more than fans of your subscription business. Creating products tailored to their needs can help you improve all of your clients’ satisfaction.

read more
A growing number of consumers may soon have the option to pay for subscription packages that eliminate ads.

Can subscriptions replace ads for publishers?

July 18, 2018 | Kevin Cancilla

A growing number of publishers are considering ad-free, premium subscription services.

read more
Subscribers to aggregated SVOD services can take advantage of niche content.

Can aggregated streaming content become an effective monetization strategy?

July 10, 2018 | Kevin Cancilla

Aggregated streaming video on-demand startups are competing for niche audiences and betting on personalization.

read more
Keep customers happy and improve your subscription retention by focusing on churn.

Mastering subscription retention by understanding churn

June 25, 2018 | Kevin Cancilla

Mastering subscription retention begins with understand churn and strategizing ways to control it. 

read more