- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
European media is partnering up to stop the spreading influence of Netflix.
Addressing failed payments with automation technology can help subscription businesses capture lost revenue.
Subscription businesses operating across state lines must be highly attuned to the various legal restrictions regarding the industry
Online publishers need to be aware of best practices in combating passive churn.
Psychographic data is valuable for subscriptions-based businesses to analyze.
Transaction data can help subscription companies craft a personalized customer experience.
Vindicia has commissioned research consultancy MTM to explore the development of premium OTT services across four global regions: Western Europe, USA, Latin America and Asia Pacific.
Without an adequate churn prevention strategy, and specifically a plan to address passive churn, companies may be neglecting a crucial stage in the subscription business lifecycle.