Subscription Billing Blog

Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

A record-breaking number of viewers will likely stream the winter games next year.

Innovations are shaping the way consumers view major sporting events

December 11, 2017 | Kevin Cancilla

TV stations, telecoms and service providers are creating new ways for consumers to watch live sports.

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Streaming music companies must be even more innovative in 2018.

Streaming music subscriptions are up – how should companies react in 2018?

November 30, 2017 | Kevin Cancilla

Streaming services haven’t killed the music industry like many people thought they would.

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GameStop is launching a subscription video game rental service.

Can subscriptions save a dying retail chain?

November 20, 2017 | Kevin Cancilla

GameStop’s subscription service gives customers more value than they’ve ever had.

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Consumers want convenience and customization from their SaaS vendors.

Flexible monetization strategies keep SaaS businesses competitive

November 9, 2017 | Kevin Cancilla

Flexible subscription billing provides numerous benefits for SaaS vendors.

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Look for ways to reduce friction when transitioning to a SaaS model.

What to consider when transitioning to a SaaS subscription model

November 2, 2017 | Kevin Cancilla

Transitioning from a licensing model to a subscription software service frustrates consumers and makes investors nervous. Here’s what to consider to make the transition with minimal friction.

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Garner estimated there will be 20.4 billion connected devices by 2020.

IoT’s success depends on the evolution of its billing systems

October 27, 2017 | Kevin Cancilla

The Internet of Things has increased tremendously in scope over the last few years. But the promising future could be undercut by one thing: a poorly designed billing solution.

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Older Americans increasingly find news on social media. How should subscription services respond?

October 24, 2017 | Kevin Cancilla

Pew Research found the slight increase in the number of Americans who get news from social media is primarily driven by specific demographics. This information is very interesting given the recent movements of several media companies.

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Netflix is losing old shows while promoting its original content.

Is Netflix abandoning its roots?

October 17, 2017 | Kevin Cancilla

In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.

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What does the future hold for paid-for digital content?

October 10, 2017 | Kevin Cancilla

Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.

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