- TECHNICAL CENTER
Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.
Publishers looking to the future need to make channel revenue predictions. A new research report from Vindicia, together with MTM, provides fascinating insight.
Telco bundles shouldn’t be limited to video or messaging. Telecommunications companies can partner with any service provider that operates on a subscription billing business model.
Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.
Publishers shouldn’t forget to encourage viewers to become paying subscribers.
Businesses should make note of these three metrics when tracking customer acquisition costs.
What makes active trial users more likely to purchase a software as a service (SaaS) product?
Amazon Prime Day’s increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.