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Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla

Blogs by the author

A growing number of consumers may soon have the option to pay for subscription packages that eliminate ads.

Can subscriptions replace ads for publishers?

July 18, 2018 | Kevin Cancilla

A growing number of publishers are considering ad-free, premium subscription services.

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Subscribers to aggregated SVOD services can take advantage of niche content.

Can aggregated streaming content become an effective monetization strategy?

July 10, 2018 | Kevin Cancilla

Aggregated streaming video on-demand startups are competing for niche audiences and betting on personalization.

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Keep customers happy and improve your subscription retention by focusing on churn.

Mastering subscription retention by understanding churn

June 25, 2018 | Kevin Cancilla

Mastering subscription retention begins with understand churn and strategizing ways to control it. 

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Metered billing matches customer use with how much they pay.

5 things to consider when creating a metered billing structure

June 12, 2018 | Kevin Cancilla

Subscription billing has drastically evolved over the past few years as consumers become more accustomed to such pricing strategies. The next natural step in this evolutionary process is quite possibly the widespread adoption of metered pricing models.

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Subscription-based businesses need to comply with the increasing amount of international and state regulations.

Subscription businesses need to understand California’s Auto Renewal Law and GDPR

June 7, 2018 | Kevin Cancilla

What do subscription services need to know about California’s Auto-Renewal Law and GDPR?

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Vindicia earns Card Not Present Judges Choice Award for “Best Subscription / Recurring Billing Solution”

May 29, 2018 | Kevin Cancilla

We are pleased to be recognized by the Card Not Present (CNP) Awards, earning the Judges Choice for “Best Subscription/Recurring Billing Solution” for our CashBox and Select solutions.

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Interaction design can make the payment process that much easier for customers.

Incorporating voice and 3-D to create a subscription billing user interface design that minimizes churn

May 17, 2018 | Kevin Cancilla

Voice, VR and AR are the future of user interface design. Subscription businesses should consider how to incorporate these elements into their products and platforms.

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Publishers have seen a surge of paying online readers.

Huge rise in willingness of Americans to pay for online news

May 7, 2018 | Kevin Cancilla

Americans are more willing than ever to pay for online news.

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This year's Mobile World Congress, held in Barcelona, Spain, ran from February 26 to March 1.

What’s new from Mobile World Congress 2018

May 2, 2018 | Kevin Cancilla

The most interesting part of this year’s Mobile World Congress was the promise of 5G internet speeds.

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