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Subscription Billing Blog: 

Where the Subscription People Share Information. Join us.

Recently released mobile advertising guidelines are aimed at improving the user experience.

What the new mobile advertising guidelines mean for subscription companies

January 8, 2019 | Kevin Cancilla

As mobile advertisements become more codified, subscription organizations will find the path they must navigate between stellar user experience and paid subscriber conversion becomes increasingly narrow.

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Guest blog: Why the Vindicia partnership makes sense to Softrax

December 4, 2018 | Vindicia Team Blogs

In this guest blog, Softrax SVP and GM Tom Zauli discusses the expanded partnership between Vindicia and Softrax, an industry leader in revenue management software. The partnership marks an inflection point in how companies will manage their back-office processes going forward.

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Media companies across Europe are banding together to create SVOD and OTT alternatives to Netflix.

European media allies to take down Netflix

November 19, 2018 | Kevin Cancilla

European media is partnering up to stop the spreading influence of Netflix.

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Failed payments causing a problem for your subscriber retention? Consider using automation technology.

Using automation to fight passive churn

November 13, 2018 | Kevin Cancilla

Addressing failed payments with automation technology can help subscription businesses capture lost revenue.

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How the law affects subscriptions and churn

How the law affects subscriptions and churn

November 6, 2018 | Kevin Cancilla

Subscription businesses operating across state lines must be highly attuned to the various legal restrictions regarding the industry

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Many Americans read news online, but passive churn is a problem for publishers and subscription business models.

Why newspapers and online publishers need to address passive churn

October 30, 2018 | Kevin Cancilla

Online publishers need to be aware of best practices in combating passive churn.

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Psychographic data can enhance how businesses understand their customers.

Using psychographic data to predict, prevent and combat customer churn

October 23, 2018 | Kevin Cancilla

Psychographic data is valuable for subscriptions-based businesses to analyze.

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Guest blog: the prospects for premium OTT

October 3, 2018 | Vindicia Team Blogs

In this guest blog, Nick Thomas, Associate Director at MTM, discusses MTM’s recently published research report entitled¬†“The Prospects for Premium OTT: Industry Perspectives on the Evolution of the Global Market”.

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