Subscription Billing Blog

Subscription companies can spend more on customer acquisition.

3 acquisition costs you don’t want to forget

September 13, 2017 | Kevin Cancilla

Businesses should make note of these three metrics when tracking customer acquisition costs.

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Use these tips to convert SaaS trial users.

Encouraging SaaS trial users through the sales funnel

September 1, 2017 | Kevin Cancilla

What makes active trial users more likely to purchase a software as a service (SaaS) product?

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Amazon sales reached their highest ever on Prime Day 2017.

What has Prime Day taught us about subscriptions?

August 23, 2017 | Kevin Cancilla

Amazon Prime Day’s increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.

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Older adults are using mobile devices to consume the news at higher rates than ever.

Mobile news sites can now attract people of all ages

August 15, 2017 | Kris Nagel

Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.

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Your SaaS marketing strategy should include content and publishers.

Two channels to add to your SaaS marketing strategy

August 8, 2017 | Kevin Cancilla

Multichannel marketing is important, but which channels work best to reach SaaS customers?

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What will be the latest industry to take off with subscription billing?

What will be the next big subscription disruption?

August 1, 2017 | Kevin Cancilla

Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?

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Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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Excellent customer service is proactive and accepts feedback.

Adapting customer service to the subscription billing landscape

July 20, 2017 | Kevin Cancilla

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.

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