Multichannel marketing is important, but which channels work best to reach SaaS customers?
Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?
Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.
Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.
Apple announced its move into the peer-to-peer payments space at its annual World Wide Developer Conference held in San Jose, California on June 5th.
Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?
Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.
New accounting guidelines set by the FASB and IASB will change the way subscription businesses recognize revenue. Implementing the new guidelines will require changes in accounting processes, policies and systems.