Businesses should make note of these three metrics when tracking customer acquisition costs.

What makes active trial users more likely to purchase a software as a service (SaaS) product?

Amazon Prime Day’s increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.

Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.

Multichannel marketing is important, but which channels work best to reach SaaS customers?

Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.