- TECHNICAL CENTER
Subscription businesses operating across state lines must be highly attuned to the various legal restrictions regarding the industry
Online publishers need to be aware of best practices in combating passive churn.
Psychographic data is valuable for subscriptions-based businesses to analyze.
In this guest blog, Nick Thomas, Associate Director at MTM, discusses MTM’s recently published research report entitled “The Prospects for Premium OTT: Industry Perspectives on the Evolution of the Global Market”.
Transaction data can help subscription companies craft a personalized customer experience.
Vindicia has commissioned research consultancy MTM to explore the development of premium OTT services across four global regions: Western Europe, USA, Latin America and Asia Pacific.
Without an adequate churn prevention strategy, and specifically a plan to address passive churn, companies may be neglecting a crucial stage in the subscription business lifecycle.