Subscription Billing Blog

Your SaaS marketing strategy should include content and publishers.

Two channels to add to your SaaS marketing strategy

August 8, 2017 | Kevin Cancilla

Multichannel marketing is important, but which channels work best to reach SaaS customers?

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What will be the latest industry to take off with subscription billing?

What will be the next big subscription disruption?

August 1, 2017 | Kevin Cancilla

Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. What new subscription services will revolutionize the industry?

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Successfully monetizing online media requires a varied approach.

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional products, providing benefits for both parties.

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Excellent customer service is proactive and accepts feedback.

Adapting customer service to the subscription billing landscape

July 20, 2017 | Kevin Cancilla

Subscription services shouldn’t overlook the importance of excellent customer service. The right strategy re-engages subscribers, prevents churn and can even lead to better product solutions.

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Apple launches Venmo competitor

July 18, 2017 | Robert Garcia

Apple announced its move into the peer-to-peer payments space at its annual World Wide Developer Conference held in San Jose, California on June 5th.

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Websites an important part of the omnichannel experience.

Is it best to bow out of the fight for online revenue?

July 11, 2017 | Kevin Cancilla

Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?

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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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Revving up for the new revenue recognition guidelines

June 28, 2017 | Michael Isaacs

New accounting guidelines set by the FASB and IASB will change the way subscription businesses recognize revenue. Implementing the new guidelines will require changes in accounting processes, policies and systems.

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