Blog

Value and convenience are a priority for customers

July 20, 2016 | Bryta Schulz

Providing a combination of value and convenience that customers can’t get anywhere else helps a business stand out against the competition.

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What’s the impact of Costco switching out 80+ million Amex credit cards on subscription retention rates?

July 19, 2016 | Doug Smith

As of June 27th, Costco no longer accepts American Express. The change…

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Is effective customer communication the best way to defeat ad blockers?

July 19, 2016 | Bryta Schulz

Businesses need a combination of ad and subscription revenue to succeed, while most viewers would prefer online advertising didn’t exist.

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Worldwide SVoD markets expected to increase

July 15, 2016 | Bryta Schulz

Companies providing video on a subscription business model should definitely keep an eye on markets across the globe..

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What the recent password-sharing ruling means for SVOD providers

July 13, 2016 | Bryta Schulz

However, one recent court ruling has consumers afraid they’ll no longer be able to share their passwords.

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How does quality relate to value when it comes to OTT content?

July 12, 2016 | Bryta Schulz

Value is about quality and convenience. If a business lacks in one area, customers will likely cancel their subscriptions and head somewhere new.

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Methods for attracting SaaS customers

June 24, 2016 | Bryta Schulz

Subscription billing and other concepts help customers determine which SaaS product is worth their time and money.

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Customers are key for IoT businesses on a subscription billing model

June 22, 2016 | Bryta Schulz

The most valuable skill for IoT employees to have is the ability to empathize with their customers.

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