Subscription Billing Blog

Apple launches Venmo competitor

July 18, 2017 | Robert Garcia

Apple announced its move into the peer-to-peer payments space at its annual World Wide Developer Conference held in San Jose, California on June 5th.

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Websites an important part of the omnichannel experience.

Is it best to bow out of the fight for online revenue?

July 11, 2017 | Kevin Cancilla

Six sister U.K. weeklies removed editorial content from their websites to drive traffic to their social media pages. Was this the right move?

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Subscription services can learn a lot by observing the data of former customers.

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their engagement strategies. Focusing on increasing the remaining customers’ satisfaction can bring back deserters and attract new ones, killing two birds with one stone.

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Revving up for the new revenue recognition guidelines

June 28, 2017 | Michael Isaacs

New accounting guidelines set by the FASB and IASB will change the way subscription businesses recognize revenue. Implementing the new guidelines will require changes in accounting processes, policies and systems.

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Subscriptions are thriving in China while American businesses face issues attracting revenue.

Why are Chinese consumers paying for content while Americans won’t?

June 26, 2017 | Kevin Cancilla

Chinese subscription companies in all markets are thriving, and American ones want to emulate their success. But what, exactly, have Chinese creators figured out that America’s haven’t?

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Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

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Millennials want choice and flexibility, not limits.

Millennials are the biggest adopters of subscriptions. Here’s how to approach them

June 6, 2017 | Kris Nagel

Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?

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Online marketing is a valuable tool for countering customer churn.

3 tips to focus your online marketing and eliminate subscription churn

May 22, 2017 | Kevin Cancilla

Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.

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