Posts Tagged ‘Services Tsunami’

2010, So Far

Sunday, August 15th, 2010

The first half of 2010 has been amazing for Vindicia. We are growing new customer GAAP revenue more than 250% year over year while exceeding our new bookings targets by an average of 80%. We’ve secured wins with some of the largest companies in technology, publishing, and media, and in doing so have shown that online billing is increasingly relevant across all industry segments, not just the early adopters. We look forward to telling everyone more about the world renowned companies who, over the last few months, have chosen Vindicia CashBox to replace their existing subscription system or to roll out new, industry changing offerings as those new projects come to market.

What I’m even more excited about is what we have in store for the second half of 2010.

  • Bookings have gotten off to a great start since July 1st, with wins in each of our key business segments in what had historically been a slow quarter.
  • We continue to innovate on the R&D front. We ended the tension between marketing optimization of the checkout process and responsibility for PCI compliance with our release of HOA in the first half. Going forward, look for us to support a greater set of use cases for subscription and microtransaction billing and expect even further expansion of our payment method support as our client and demographic base takes us to all parts of the world. Most importantly, we’re adding additional technology to enable our best practices that support the entire lifecycle of our clients’ online business and allow us to improve our already industry leading customer retention system.
  • With our record growth, we’re hiring and ramping the teams in all areas of the companies to keep up – if you’re interested in joining one of the fastest growing SaaS companies, please take a look at our careers page. We’ve entered that growth stage when I return from a business trip and meet brand new employees, and maybe you can be one of those new faces.

We started Vindicia because we believe that content and services can be sold online. We’re excited to see the market responding to that message and we’re proud of the new services and even categories we’re enabling. The switch to an “as-a-Service” business model across content, gaming, and software is creating vast new opportunities and unheard of cool new products. We at Vindicia get an early look at what is in store for everyone on the Internet and I can tell you that we’re feeling like kids on the night before Christmas. We’re helping build online revenue so our clients can build the online games, tools, and entertainment for the next 100 years.

Viva the Internet TV revolution

Friday, June 4th, 2010

Bill Gurley recently wrote an in depth blog post lamenting the overly anxious technologists who were foretelling the demise of cable and satellite TV.

Bill makes a host of very good points about the $32 billion at risk and the depth of the channel conflict. I had this point repeated to me by someone who has long been a part of the television business and he added how the even more widely split rights packages would lead to even more stickiness in the coming video channel transition.

However, the Services Tsunami is not going to spare television and movies.

I reminded the individual in question that I heard every single head of the major recording companies tell me how dis-intermediation was not going to happen on their watch. At the end of the day, the only senior record people gone from the industry left because their company was sold to someone else because of the consolidation caused by the Services Tsunami.

I think the item missing from Mr. Gurley’s analysis is the base practical argument. Today, when the television goes down in my home, as a DVR hard disk crash recently caused, there is no real panic. We move comfortably to either the Wii or Roku and Netflix to offset toddler television demands. However, when the internet is down for as little as an hour, for whatever reason, there is a sense of panic.

Most consumers will scream far more about a DSL or cable modem outage than a video satellite out of alignment outage.  Once IP connectivity is superior in each consumer’s life, then the tsunami is pulling the tide far past mean low water.

There is an Average Revenue Per User (ARPU) argument of which I’m suspicious. The argument goes something like this: IP is subsidized by television content or Plain Old Telephone Service (POTS) and thus the current cost of broadband is artificially low. That may be true, but everything I see shows that actually quick (5Mbp+ or 1080p capable) broadband is worth more than $30 to consumers. Turning off POTS and satellite/cable is a wonderful proposition to many of the folks with the most disposable income. I’d rather buy a UPS and a generator for when the power goes out.

Add in the demographic shift – my children have a hard time understanding why the TV in a hotel isn’t on demand – and the consumer pull really doesn’t care at the end of the day what the $32 billion reasons against adoption of television over the internet to PC equivalent means to them. To those consumers it means easy access to the DVDs or Blu-Rays they ripped so the kids don’t scratch them up.  It means on-demand access to sports, movies and their few favorite brands (Mythbusters, Top Gear, American Experience, NOVA, and The Pacific are some of mine – No Reservations, Simpsons and agreement on American Experience and NOVA are my wife’s.). Excluding the indirect subscription business of HBO, I care little about what channel those brands use to get to my HDTV. My DVR has taught me not to care and I can’t wait to not have to think about using a DVR to mimic what Boxee.tv will deliver me. Further, don’t get me started on how hard it is to immediately move that which I find on the web to my HDTV to watch with my wife or my whole family.

Boxee Boxes, iPads, and a storage system are far more functional for my whole family. Why would I keep paying $60 to $100 for less functional video? MLB and NHL have made the switch. Boxee was a superior NCAA Basketball Tournament experience this past spring . I’m not the only one thinking about cutting off my DirecTV soon and I’m more than happy to spend more on a faster link. Too bad no one wants to offer me that, but luckily my neighborhood DSLAM will get me to 720p comfortably and usually 1080p as well.

$32 billion is a wonderful market to cut in half while enhancing the consumer experience. Viva the Internet TV revolution.

Don’t Waste the Internet on TV?

Monday, March 15th, 2010

Recently, Avner Rosen of Boxee debated Mark Cuban about the future of television. I didn’t get to see the debate (GDC overlaps with SXSW) but I saw Mark Cuban’s post debate post. It’s actually kind of funny as Mark had always been a visionary in the past, but it is what happens when you make a major capital investment in things like HDNET it colors your perspective. His basic thesis is that either because “Application Specific Networks” or the large capital investments in distribution infrastructure are pretty efficient, there is no reason that TV will migrate to the internet.

AOL proved that “Application Specific Networks” are an excellent way to lose a whole lot of money. It was profitable while it lasted but AOL is now a shell of itself and has to reverse its walled garden to hope to keep the small business left. Mark’s comment that there isn’t a revenue model to get content providers to move is just funny. Napsterization comes to everyone. My big question for Mark, though, is how did those large capital investments in shipping, warehouse, and retail capacity work out for Tower Records

As seems to be common in these major channel disruptions, people seem to be focusing on simply replicating the old distribution channel. TV over the internet is going to be about a lot more than just access to TV and movies. It’s going to be about being able to use video in new and different ways that will be impossible to replicate over a satellite and a waste of bandwidth over last mile connections that could otherwise be part of the total IP bandwidth of the last mile bandwidth instead.

I can’t wait to turn my TV provider off. We’re close.

What got me on the Soapbox

Friday, January 29th, 2010

In 1999, a company I founded called Emusic.com had some unique competition. We had legally licensed a large amount of independent music and were selling it in MP3 for $0.99 per song and $8.99 per album. However, we had this unique competitor known as Napster. We learned strategic subscription billing when we were “selling water” and Napster was “giving beer away for free.” Under pressure, we switched from $0.99 to the original “Emusic Unlimited” monthly automatic billed subscription service and we found we could not only compete with free, but could scale business on that model to $100s of millions of dollars.

We saw something coming. We knew that everything as a service was going to be the future of online content, gaming, and software. Any product or service that can have the physical removed from it has or will. We like to call that transition the Services Tsunami. Over the next few weeks and blog posts I plan to lay out what trends we saw and understood in 1999 that we finally see coming true as 2009 has just ended.

But first, welcome to our Soapbox.