Posts Tagged ‘online content’

The Future Really IS Now!

Monday, September 26th, 2011

I’m literally sitting on a beach in Southern Greece and the reality of the new order hit me!

For context, I’ve been truly blessed to come to this slice of heaven on earth for 35+ years.  The first time I came here, the people of this tiny village of Kyparissi – my ancestral home – had running water and electricity installed in their homes just two months before my arrival. TWO MONTHS!!  There were 3 phones in the entire village, no newspapers and not a scent of TV.  It was another world, completely disconnected from civilization, which had its benefits in hindsight.

Fast forward to today.  As I sit on the beach with my MacBook Pro, iPad and iPhone, easily connected to the world around me, it fully dawns on me.   The entire world has converged and it’s ALL about the relationships I have with my providers.   Everyone here now has a cell phone, there is Wi-Fi, and I found myself not only able to work productively more than 7,000 miles from home but still have access to the entire world, effortlessly….a far cry from my first visit.

Through the digital merchants with whom I have relationships — SF Chronicle, The Economist, Symantec, HBO, DirectTV (both directly and through SlingBox), YouSendIt, Vimeo, WordsHD, Facebook, Sports Ilustrated, Netflix (dang, not quite, as they don’t have global coverage as yet), IM and Yammer — it’s as though I’ve been teleported here and haven’t skipped a beat.  The only differences are the language spoken and the fantastic food.

I’m a captive audience of one; open to cross-marketing, campaigns and promotions, if these merchants only knew I was a customer across them all.  Could there be an offer from SI that may keep me from canceling my HBO subscription, now that Entourage is over forever?

It is all, candidly, refreshing but also a bit saddening, as there is truly ‘no escape’ any longer.  But with the media always clamoring about ‘the future’, I realized the future is NOW!  The Internet and technology, leveraging our digital merchant friends, have transformed the world into a village…thankfully, with running water and electricity.

Vindicia’s Spring 2011 Webinar Series Kick-off

Wednesday, April 13th, 2011

We’re happy to announce that our Spring 2011 Webinar Series kicks off on Thursday, April 21. This season we’re covering hot issues, such as, how to sell digital content and avoid the 30% land grab that Apple and Facebook are taking from the pocketbooks of gaming and other digital content companies; ways to increase the lifetime of your subscribers; and optimizing your pricing and decide whether now is the right time to change pricing. In addition to our CEO, digital innovator Gene Hoffman, we have two other insightful guest speakers that will share their strategies and best practices as digital industry insiders. This Webinar Series cover the following topics:

Selling Online Content Without Giving Up 30% to Apple and Facebook with Vindicia CEO, Gene Hoffman

Three Ways to Increase Your Subscribers’ Lifetime Value with Editor of SubscriptionSiteInsider.com, Sean Donahue

Is Now the Right Time to Change Your Price? with PricingWire CEO, Chris Hopf

Please join us for our Vindicia 2011 Spring Webinar Series and register for these webinars. Additionally, if there are any other topics you’d like to see us cover in upcoming Webinars, please contact us with your suggestions and/or questions.

Bloomberg Sports – Holiday Promotion #6

Wednesday, December 22nd, 2010

For our final holiday promotion of the year, our client Bloomberg Sports is inviting everyone to get a jump-start on the 2011 baseball season by offering a 25% discount to its Front Office 2011 product.  The discount runs through the end of 201o, so if you believe Cliff Lee is going to tear up the NL with the Phillies, or that Aubrey Huff’s luck thong will help the Giants win the World Series next year as well, then visit http://bit.ly/hHMeFo now to get in on this promotion!

2010, So Far

Sunday, August 15th, 2010

The first half of 2010 has been amazing for Vindicia. We are growing new customer GAAP revenue more than 250% year over year while exceeding our new bookings targets by an average of 80%. We’ve secured wins with some of the largest companies in technology, publishing, and media, and in doing so have shown that online billing is increasingly relevant across all industry segments, not just the early adopters. We look forward to telling everyone more about the world renowned companies who, over the last few months, have chosen Vindicia CashBox to replace their existing subscription system or to roll out new, industry changing offerings as those new projects come to market.

What I’m even more excited about is what we have in store for the second half of 2010.

  • Bookings have gotten off to a great start since July 1st, with wins in each of our key business segments in what had historically been a slow quarter.
  • We continue to innovate on the R&D front. We ended the tension between marketing optimization of the checkout process and responsibility for PCI compliance with our release of HOA in the first half. Going forward, look for us to support a greater set of use cases for subscription and microtransaction billing and expect even further expansion of our payment method support as our client and demographic base takes us to all parts of the world. Most importantly, we’re adding additional technology to enable our best practices that support the entire lifecycle of our clients’ online business and allow us to improve our already industry leading customer retention system.
  • With our record growth, we’re hiring and ramping the teams in all areas of the companies to keep up – if you’re interested in joining one of the fastest growing SaaS companies, please take a look at our careers page. We’ve entered that growth stage when I return from a business trip and meet brand new employees, and maybe you can be one of those new faces.

We started Vindicia because we believe that content and services can be sold online. We’re excited to see the market responding to that message and we’re proud of the new services and even categories we’re enabling. The switch to an “as-a-Service” business model across content, gaming, and software is creating vast new opportunities and unheard of cool new products. We at Vindicia get an early look at what is in store for everyone on the Internet and I can tell you that we’re feeling like kids on the night before Christmas. We’re helping build online revenue so our clients can build the online games, tools, and entertainment for the next 100 years.

Customer Data Ownership

Monday, August 9th, 2010

New companies are being formed every day – here in Silicon Valley, we see a lot of activity and buzz around all of the companies that are creating the next big thing. This is always exciting to follow, but for us here at Vindicia, it is doubly interesting. We take note of the business models and the target markets for these startups as we’ve built our business on meeting the needs of companies selling digital goods online to consumers. One trend we’ve been seeing lately is a sharp growth in the number of consumer-focused startups. This is great, but as many players are new to accepting direct payments from consumers, considerable thought should be given to the business strategies and how to be successful both near- and long-term.

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