Posts Tagged ‘industry trends’

Customer Data Ownership

Monday, August 9th, 2010

New companies are being formed every day – here in Silicon Valley, we see a lot of activity and buzz around all of the companies that are creating the next big thing. This is always exciting to follow, but for us here at Vindicia, it is doubly interesting. We take note of the business models and the target markets for these startups as we’ve built our business on meeting the needs of companies selling digital goods online to consumers. One trend we’ve been seeing lately is a sharp growth in the number of consumer-focused startups. This is great, but as many players are new to accepting direct payments from consumers, considerable thought should be given to the business strategies and how to be successful both near- and long-term.

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Viva the Internet TV revolution

Friday, June 4th, 2010

Bill Gurley recently wrote an in depth blog post lamenting the overly anxious technologists who were foretelling the demise of cable and satellite TV.

Bill makes a host of very good points about the $32 billion at risk and the depth of the channel conflict. I had this point repeated to me by someone who has long been a part of the television business and he added how the even more widely split rights packages would lead to even more stickiness in the coming video channel transition.

However, the Services Tsunami is not going to spare television and movies.

I reminded the individual in question that I heard every single head of the major recording companies tell me how dis-intermediation was not going to happen on their watch. At the end of the day, the only senior record people gone from the industry left because their company was sold to someone else because of the consolidation caused by the Services Tsunami.

I think the item missing from Mr. Gurley’s analysis is the base practical argument. Today, when the television goes down in my home, as a DVR hard disk crash recently caused, there is no real panic. We move comfortably to either the Wii or Roku and Netflix to offset toddler television demands. However, when the internet is down for as little as an hour, for whatever reason, there is a sense of panic.

Most consumers will scream far more about a DSL or cable modem outage than a video satellite out of alignment outage.  Once IP connectivity is superior in each consumer’s life, then the tsunami is pulling the tide far past mean low water.

There is an Average Revenue Per User (ARPU) argument of which I’m suspicious. The argument goes something like this: IP is subsidized by television content or Plain Old Telephone Service (POTS) and thus the current cost of broadband is artificially low. That may be true, but everything I see shows that actually quick (5Mbp+ or 1080p capable) broadband is worth more than $30 to consumers. Turning off POTS and satellite/cable is a wonderful proposition to many of the folks with the most disposable income. I’d rather buy a UPS and a generator for when the power goes out.

Add in the demographic shift – my children have a hard time understanding why the TV in a hotel isn’t on demand – and the consumer pull really doesn’t care at the end of the day what the $32 billion reasons against adoption of television over the internet to PC equivalent means to them. To those consumers it means easy access to the DVDs or Blu-Rays they ripped so the kids don’t scratch them up.  It means on-demand access to sports, movies and their few favorite brands (Mythbusters, Top Gear, American Experience, NOVA, and The Pacific are some of mine – No Reservations, Simpsons and agreement on American Experience and NOVA are my wife’s.). Excluding the indirect subscription business of HBO, I care little about what channel those brands use to get to my HDTV. My DVR has taught me not to care and I can’t wait to not have to think about using a DVR to mimic what Boxee.tv will deliver me. Further, don’t get me started on how hard it is to immediately move that which I find on the web to my HDTV to watch with my wife or my whole family.

Boxee Boxes, iPads, and a storage system are far more functional for my whole family. Why would I keep paying $60 to $100 for less functional video? MLB and NHL have made the switch. Boxee was a superior NCAA Basketball Tournament experience this past spring . I’m not the only one thinking about cutting off my DirecTV soon and I’m more than happy to spend more on a faster link. Too bad no one wants to offer me that, but luckily my neighborhood DSLAM will get me to 720p comfortably and usually 1080p as well.

$32 billion is a wonderful market to cut in half while enhancing the consumer experience. Viva the Internet TV revolution.

Dangers of Half-Sourcing Your Billing System

Monday, May 3rd, 2010

Accepting payments online is complicated, especially for companies selling digital goods and services. Because of the complicated nature, it seems like every day there is a new startup that is trying to revolutionize the industry with a new payment method, or billing solution to make accepting traditional payments less complex. Because of this, we are talking to more and more companies that are confused or that have been burned by choosing the wrong billing system.

Background

Let’s talk a little about what it takes to process payments online. The graphic below shows the major components necessary for a company to manage their customer’s billing plans, allow them access to the service, store their payment information and bill them on a regular basis through subscriptions or one-time purchases.

Digital Payments Landscape

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Murdoch: Go Back to the Drawing Board

Thursday, April 8th, 2010

Rupert Murdoch is out making news today that pay walls are a great idea and fingering Google Search as his nemesis. He’s off the mark on two points.

Paywalls are attempting to monetize access to content. That model died the day Tim Berners-Lee released CERN HTTPd. Raw access to content will or has been commoditized and that trend will only continue. Especially in the realm of content creation where there is little value add (read hard news), there just isn’t enough invested that the crowd can’t do as well or better that allows for simple monetization of that access. In point of fact, using the paywall in such a way that you break the network effect devalues the the content in question by taking it out of the conversation.

This is why I say that Murdoch has the wrong boogeyman. Murdoch is not competing with the Google search and Adwords. He’s competing with Google Reader.

As Reader continues to improve it will start to learn how you consume news and start to make staying informed easier for the end user. The real challenge for major news organizations is how to go back to the product development drawing board and understand their businesses as services that add value for their end users.

Newspapers were begun to facilitate news aggregation and to  make keeping informed easier, more reliable, and enjoyable in the days where telegraphs were expensive or even earlier where 6-8 knots or 20 horse miles per day was the speed of information.

It is now time for news organizations to start thinking about how they are particularly able to add value in ways that leverage the network effect (instead of hindering it) and starts to organize the crowd and the news in ways that both entertain and speed the end users acquisition of news information.

Money can be made and subscriber bases can be grown by major news organizations, but they will be grown because the news business makes a pitch to news consumers that adds value to how the consumer uses their content today instead of simply disconnecting content from the open network. News organizations that choose to try to understand the news I want and offer it to me for one price across my PC, iPhone, iPad, game console, Boxee Box, etc. will give me a reason to be their subscriber.

I’ll note that I have but one login to Netflix and that login knows what I like, what I’ve consumed, helps me find new stuff that will amuse me and comes with a single cross channel price.

Which news organization will compete with Google Reader to make me happy to pay them?

Don’t Waste the Internet on TV?

Monday, March 15th, 2010

Recently, Avner Rosen of Boxee debated Mark Cuban about the future of television. I didn’t get to see the debate (GDC overlaps with SXSW) but I saw Mark Cuban’s post debate post. It’s actually kind of funny as Mark had always been a visionary in the past, but it is what happens when you make a major capital investment in things like HDNET it colors your perspective. His basic thesis is that either because “Application Specific Networks” or the large capital investments in distribution infrastructure are pretty efficient, there is no reason that TV will migrate to the internet.

AOL proved that “Application Specific Networks” are an excellent way to lose a whole lot of money. It was profitable while it lasted but AOL is now a shell of itself and has to reverse its walled garden to hope to keep the small business left. Mark’s comment that there isn’t a revenue model to get content providers to move is just funny. Napsterization comes to everyone. My big question for Mark, though, is how did those large capital investments in shipping, warehouse, and retail capacity work out for Tower Records

As seems to be common in these major channel disruptions, people seem to be focusing on simply replicating the old distribution channel. TV over the internet is going to be about a lot more than just access to TV and movies. It’s going to be about being able to use video in new and different ways that will be impossible to replicate over a satellite and a waste of bandwidth over last mile connections that could otherwise be part of the total IP bandwidth of the last mile bandwidth instead.

I can’t wait to turn my TV provider off. We’re close.