E3 2010 Summary

Friday, June 25th, 2010 at 12:13 pm

Ah, the Electronic Entertainment Expo, colloquially known as E3. This is the event of the year for almost all stripes of gaming. Where else is an industry-insider-only event covered by the likes of G4tv, The Wall Street Journal and The Christian Science Monitor?

This was my second year of attending the show, and it was as intense as ever. Booth babes and costumes were in full effect, celebrities were wandering the floor and you can’t help but feel like a kid in a candy store. (I’ve included a few images below the fold in an attempt to show a snapshot of what E3 is like.)

That feeling was well justified by the sheer scope of presentation & announcements. The quick glimpse of what’s coming in the next few years is quite impressive. This list from MediaKick gives you a nice summary and trailer links to help you experience (or re-live) the pandemonium.

The big takeaways for me this year were:

  1. It’s good to be in a growing industry & online gaming is growing even faster than other segments
  2. Innovation and technology are continuing to “change the game” and are right around the corner, especially motion control and 3D.

The industry is definitely doing well, judging by the dollars spent on elaborate booths and crazy parties. Microsoft had Cirque-du-Soleil perform for the their press announcements, Activision had a concert with artists like Usher, Rihanna, Eminem & Jane’s Addiction. Also, in addition to the growing presence of online gaming publishers on the show floor, analysts have noticed that they have been underestimating the industry’s size, and that it now accounts for 25% of the overall industry revenues. This trend was reinforced with more talk around gaming-as-a-service. Onlive, one of the leaders in this space, came out of beta and officially launched as E3 wrapped up, while Sony shared an interesting announcement that Portal 2 and Steam from Valve would be available on the Playstation Network.

Consoles are nowhere near dead though, with the addition of Microsoft Kinect and Sony Move, everyone has an interesting story around motion control interfaces. Nintendo is not resting on their laurels, but launching a new wave of games on the Wii to expand beyond the causal player market. Additionally, there was a big emphasis on 3D visualization, with Sony promising to have 20 3D titles in 2011 and Nintendo introducing the handheld 3Ds with glasses-free 3D technology.

E3 always amazes and reinvigorates with the potential of what’s to come, this year was no different and it is most definitely a great time to be in the gaming industry, especially online.

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Best Practice Guide for Customer Acquisition

Tuesday, June 15th, 2010 at 10:07 am

As part of our ongoing efforts to help introduce clarity to the often confusing world of digital commerce, we are happy to announce our latest Best Practice Guide is now available. The topic is customer acquisition and the guide gives advice and lays out a framework to help companies craft and fine-tune their acquisition strategies. The topics we covered in the guide include:

As a special treat, we have expert advice on testing from Brooks Bell (@brooksbell), CEO of Brooks Bell Interactive – a direct response marketing & consulting firm that specializes in testing and conversion.

The goal of this guide is to help you sort through all of the available information and find what works best for your company, products and customer demographics. The full link to the new customer acquisition guide is – http://www.vindicia.com/resources/best_practices/customer_acquisition.html

If you have any questions about the guide, leave a comment below or ping us online (@vindicia or @jnusser).

Now Announcing … “Refunds”??

Friday, June 11th, 2010 at 9:46 am

Building business-critical software is an interesting process. We must understand the core requirements of our prospects and clients, find which additional features will serve the largest number of clients, and predict future requirements. However, no matter how good you are at this process, no software package will meet 100% of every client’s needs. A good sales team must make certain that prospective clients understand where any gaps may lie, and an effective services team must be creative in proposing workable solutions to close those gaps. At the end of the day, however, you must have a product that services the vast majority of feature/function requirements as defined by your market.

I recently saw this announcement from one of our competitors:

http://blog.zuora.com/zblog/2010/06/zuoras-june-10-release-major-new-functionality-allows-zcustomers-to-accurately-track-payment-operati.html

I’m not sure how the services team at Zuora has been working around this for so long.  Refunds are a basic part of being able to accept credit card payments.  But I have to congratulate them on working around such a gap.

It does beg the question: what else are they working around?

Viva the Internet TV revolution

Friday, June 4th, 2010 at 9:41 am

Bill Gurley recently wrote an in depth blog post lamenting the overly anxious technologists who were foretelling the demise of cable and satellite TV.

Bill makes a host of very good points about the $32 billion at risk and the depth of the channel conflict. I had this point repeated to me by someone who has long been a part of the television business and he added how the even more widely split rights packages would lead to even more stickiness in the coming video channel transition.

However, the Services Tsunami is not going to spare television and movies.

I reminded the individual in question that I heard every single head of the major recording companies tell me how dis-intermediation was not going to happen on their watch. At the end of the day, the only senior record people gone from the industry left because their company was sold to someone else because of the consolidation caused by the Services Tsunami.

I think the item missing from Mr. Gurley’s analysis is the base practical argument. Today, when the television goes down in my home, as a DVR hard disk crash recently caused, there is no real panic. We move comfortably to either the Wii or Roku and Netflix to offset toddler television demands. However, when the internet is down for as little as an hour, for whatever reason, there is a sense of panic.

Most consumers will scream far more about a DSL or cable modem outage than a video satellite out of alignment outage.  Once IP connectivity is superior in each consumer’s life, then the tsunami is pulling the tide far past mean low water.

There is an Average Revenue Per User (ARPU) argument of which I’m suspicious. The argument goes something like this: IP is subsidized by television content or Plain Old Telephone Service (POTS) and thus the current cost of broadband is artificially low. That may be true, but everything I see shows that actually quick (5Mbp+ or 1080p capable) broadband is worth more than $30 to consumers. Turning off POTS and satellite/cable is a wonderful proposition to many of the folks with the most disposable income. I’d rather buy a UPS and a generator for when the power goes out.

Add in the demographic shift – my children have a hard time understanding why the TV in a hotel isn’t on demand – and the consumer pull really doesn’t care at the end of the day what the $32 billion reasons against adoption of television over the internet to PC equivalent means to them. To those consumers it means easy access to the DVDs or Blu-Rays they ripped so the kids don’t scratch them up.  It means on-demand access to sports, movies and their few favorite brands (Mythbusters, Top Gear, American Experience, NOVA, and The Pacific are some of mine – No Reservations, Simpsons and agreement on American Experience and NOVA are my wife’s.). Excluding the indirect subscription business of HBO, I care little about what channel those brands use to get to my HDTV. My DVR has taught me not to care and I can’t wait to not have to think about using a DVR to mimic what Boxee.tv will deliver me. Further, don’t get me started on how hard it is to immediately move that which I find on the web to my HDTV to watch with my wife or my whole family.

Boxee Boxes, iPads, and a storage system are far more functional for my whole family. Why would I keep paying $60 to $100 for less functional video? MLB and NHL have made the switch. Boxee was a superior NCAA Basketball Tournament experience this past spring . I’m not the only one thinking about cutting off my DirecTV soon and I’m more than happy to spend more on a faster link. Too bad no one wants to offer me that, but luckily my neighborhood DSLAM will get me to 720p comfortably and usually 1080p as well.

$32 billion is a wonderful market to cut in half while enhancing the consumer experience. Viva the Internet TV revolution.

Revenue Matters

Friday, May 28th, 2010 at 7:58 am

Revenue growth is the foundation of all businesses, including our own.  So it’s heartening to see our accomplishments recognized by Lead411 in their recent release of “Silicon Valley’s Hottest Companies”, in which companies had to show 100% growth over the past three years.  At a rate more than double that Vindicia obviously qualified, but more importantly we’ve proven a point that companies can actually show real GAAP revenue growth that encompassed a period of significant economic turmoil.  For that we have to thank our customers who have proven that the digital wave is cutting a wide swath through all businesses, from publishing to video games to software, and that customers are more than willing to pay for a compelling experience that offers more than just access to a service.

We continue to focus our attention on enhancing the capabilities of our clients to broaden their acquisition capabilities and optimize their retention rates.  To that end, stay tuned.  We have some interesting product news in a couple of weeks.