Subscription Billing Blog

Podcasts are a great tool for generating engagement.

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).

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Millennials want choice and flexibility, not limits.

Millennials are the biggest adopters of subscriptions. Here’s how to approach them

June 6, 2017 | Kris Nagel

Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?

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Online marketing is a valuable tool for countering customer churn.

3 tips to focus your online marketing and eliminate subscription churn

May 22, 2017 | Kevin Cancilla

Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.

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Big data and AI help companies better predict customer preferences.

Minimizing churn by anticipating customer preferences

May 10, 2017 | Kevin Cancilla

Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.

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Subscriptions for online play help video game companies provide better offers for their customers.

Nintendo toys with free trials – should you?

April 27, 2017 | Kevin Cancilla

Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.

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Innovating old products helps subscription services attract more customers.

Companies revamp past services with subscriptions

April 20, 2017 | Kevin Cancilla

Cadillac Book subscribers can rent luxury vehicles, while YouTube TV customers get live cable content.

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The 3 biggest takeaways from Google’s subscription billing shift

April 13, 2017 | Kevin Cancilla

Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.

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The cloud service market will continue to grow over the next three years.

Targeting the future: How cloud services should approach 2017 and beyond

April 3, 2017 | Kris Nagel

Spending on cloud services will increase through 2020, but most of the focus will be on infrastructure, not software.

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