Podcasts give a literal voice to a publication’s most-read contributors. This provides another channel through with publishers can engage new readers at little cost to both parties (and collect ad revenue that can’t be blocked).
Millennials are the biggest consumers of subscription services. What about subscriptions appeals to them, and how can businesses market effectively?
Marketers of subscription products should focus on customer retention just as much as (or perhaps more than) customer acquisition. Here are the most effective online strategies on which to focus.
Subscription businesses should focus heavily on collecting and analyzing data from both current and potential customers to design better products.
Nintendo will begin charging a subscription for its online service a few months after the release of its latest console. The announcement has fans upset but makes sense for Nintendo’s larger goals.
Cadillac Book subscribers can rent luxury vehicles, while YouTube TV customers get live cable content.
Businesses can learn three lessons from the way Google implemented a simple shift in subscription payments.