Subscription Billing Blog

Comcast is creating bundles to provide solar power for residential customers.

Creating bundles to increase acquisition and reduce churn

October 5, 2017 | Kevin Cancilla

Telco bundles shouldn’t be limited to video or messaging. Telecommunications companies can partner with any service provider that operates on a subscription billing business model.

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Telcos have recently taken two approaches to the OTT issue.

OTT partnerships vs. independent products: Which is better?

September 27, 2017 | Kevin Cancilla

Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. The two approaches they’ve taken in response each have their pros and cons.

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Many news outlets are adopting a video-first strategy.

Online news publications converting to video

September 21, 2017 | Kevin Cancilla

Publishers shouldn’t forget to encourage viewers to become paying subscribers.

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Subscription companies can spend more on customer acquisition.

3 acquisition costs you don’t want to forget

September 13, 2017 | Kevin Cancilla

Businesses should make note of these three metrics when tracking customer acquisition costs.

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Use these tips to convert SaaS trial users.

Encouraging SaaS trial users through the sales funnel

September 1, 2017 | Kevin Cancilla

What makes active trial users more likely to purchase a software as a service (SaaS) product?

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Amazon sales reached their highest ever on Prime Day 2017.

What has Prime Day taught us about subscriptions?

August 23, 2017 | Kevin Cancilla

Amazon Prime Day’s increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.

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Older adults are using mobile devices to consume the news at higher rates than ever.

Mobile news sites can now attract people of all ages

August 15, 2017 | Kris Nagel

Per Pew Research Center, over half of Americans of all age demographics consume news on a mobile device. The increase between 2016 and 2017 is particularly stark among people 50 and older. It’s time for publishing companies to rethink how to provide news and other services, such as billing, to older subscribers.

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Your SaaS marketing strategy should include content and publishers.

Two channels to add to your SaaS marketing strategy

August 8, 2017 | Kevin Cancilla

Multichannel marketing is important, but which channels work best to reach SaaS customers?

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