Two surveys revealed how OTT customers feel about exclusivity and price.
The customer experience transforms a new customer into a recurring one.
Artists themselves have caught on to the fact that streaming music isn’t going away, and it seems the entire industry has, too.
Reducing churn is a key priority, and this goal might actually relate closely to customer acquisition.
IoT companies need to adapt their business models to suit the devices and their customers.
To succeed on a SaaS business model, companies have to put their customers first.
Businesses using subscription billing should focus on minimising involuntary churn to preserve profits and a seamless customer experience.