Archive for the ‘Vindicia Press Release’ Category

Campaign Management with CashBox

Wednesday, November 2nd, 2011

Digital merchants constantly experiment and test different pricing models in order to broaden their acquisition pipeline and improve customer retention. The CashBox campaign management capabilities we announced today will even further help digital merchants to drive acquisition and increase retention. Some common questions digital merchants ask us include:

  • Should we have a trial promotion period for our new service, and how long should it last?
  • What benefits can we expect to generate if we provide a one-time discount for leads referred to us by an affiliate partner?
  • What are the A/B testing results from different price promotions and what changes should we make based on the result?

Pricing for a service faces the same life-cycle considerations as the service itself. But with the new campaign management capabilities now available in CashBox, merchants can now:

  • Manage all prices, promotions, and coupons associated with a service from a single environment
  • Analyze and act on the results from various campaigns run through built-in reporting and dashboards
  • Work closely with partners to offer discounted services to complementary products and understand relative successes

We continue to introduce CashBox product enhancements that focus on the twin themes of customer acquisition and retention. With markets and economies continuing to splutter, those digital leaders who understand how to optimize across both will be the ones that survive and thrive in the long run.  We invite you to learn more.

Sanjay SarathyTags: , , , , , , , , , , , ,
Posted by Sanjay Sarathy in Best Practices, Industry News, Marketing, Vindicia Press Release | No Comments »

Actionable Intelligence: New CashBox Dashboards

Tuesday, August 16th, 2011

Revenue. Subscribers. Transactions.

As a digital business, you likely have many different attributes that contribute to your long-term profitability, but the continued growth of Revenue, Subscribers and Transactions are fundamental to your success. At Vindicia, we focus on helping our digital clients grow online revenue, whether you’re a single product, $1 million company selling just in the US, or a Symantec selling security solutions worldwide. It has also been our vision to further enhance CashBox as a marketing asset, and our latest CashBox release delivers a number of additional marketing capabilities. We’ve added a whole series of Dashboards that allow our clients to get an instant view into their seasonal revenue patterns, highlight geographic and product trends, and access specific details on transactions, subscribers and revenues.

The idea behind the new CashBox Marketing capabilities is not just to visually present data but to make it actionable:

How can we give Marketers using CashBox the opportunity to make changes to pricing and promotions and product bundles that are critical to maximizing their long-term customer lives?

In this latest CashBox product release, we’re also showcasing our ability to integrate into 3rd party Email/Marketing engines, starting with Responsys. Increasingly our clients find it handy to take billing events and notifications and make them part of their overall marketing communications with their customers. This integration makes that task much simpler with CashBox.

Sanjay SarathyTags: , , , , , , , , ,
Posted by Sanjay Sarathy in Marketing, Marketing Fury, Vindicia Press Release | No Comments »

Rapid Growth and Even More Rapid Innovation

Tuesday, May 3rd, 2011

The good news is that we’re growing far faster than we anticipated and, for that, we have to thank our various clients, some of whom never heard the word recession. The better news is that we are introducing a whole set of product innovations that we believe will enable merchants selling digital content to even more rapidly generate benefits from SaaS billing.

Our latest release, announced today, is the first in a series that focuses on bringing the power of customer acquisition and retention to the “post-pay” world. What do we mean by that? A “pre-pay” model is one in which a customer pays in advance of the service being used or consumed. Vindicia CashBox has traditionally focused on this model and the markets that adopt it. The marketing and billing processes in a pre-pay model typically orient around “automatic payment” methods — credit cards, debit cards, pre-paid cards, and others. Conversely, a “post-pay” model is one in which customers pay after the service has been used. Businesses presenting invoices have often (though not always) fallen into the post-pay world.

The reality is that most companies dealing with invoicing have traditionally focused on automating the order-to-cash process, and specifically on minimizing days-sales-outstanding (DSO). That is absolutely a noteworthy pursuit and one that CashBox natively supports, but frankly misses the bigger picture around customer retention. After all, the benefit of reducing DSO by 10% can be completely offset by your customer retention % falling as well, and this effect is magnified if you are a subscription business.

We focus a lot of our time and effort in understanding how to optimize your customer retention efforts, independent of what business model your online service supports. It’s also why we can state unequivocally that we added more than $50 million to our clients’ top line in 2010. We look forward to reaching that $100 million mark soon.

Scale is another critical aspect of the billing process and one that Vindicia has focused on from our inception. We understand what it means to handle hundreds of thousands of transactions a day, support billing in various currencies across different payment methods, calculate necessary taxes across different global tax regimes, and communicating with end-users in their language of choice.

Whether your billing model supports subscriptions or microtransactions, invoices or automatic payments or both, or credit cards or electronic checks, you can be assured that CashBox will focus on optimizing your acquisition and retention efforts across a highly scalable SaaS billing infrastructure.

Sanjay SarathyTags: , , , , , , ,
Posted by Sanjay Sarathy in Best Practices, Vindicia Press Release | No Comments »

Vindicia CashBox StoreFront

Tuesday, March 1st, 2011

Call me a masochist if you will but, as I remarked yesterday on Twitter, I do enjoy product launches and the underlying processes that lead to them: understanding client requirements, creating functional specifications, building the product, defining pricing, crafting the go-to-market strategy and publicizing the actual product.  We’ve been busy the last few months on a new initiative that reinforces our mission to help merchants build online revenue and we’re excited about the results of that work announced today: CashBox StoreFront.

CashBox StoreFront optimizes customer acquisition for merchants selling digital content and services. Yes, there are numerous storefronts in the market so our product name by itself doesn’t distinguish ours. Few companies, however, focus on the tight relationship between the typical operational focus of SaaS billing and the marketing focus of customer acquisition and retention. The combination of CashBox StoreFront and CashBox offloads the tedium that most marketers (like myself) have to deal with in maximizing customer lives, whether working with a subscription or a microtransaction-based service.  Given the ongoing burden that PCI compliance puts on merchants (with version 2.0 of the standard rolling out this year), the fact that CashBox StoreFront completely offloads this issue onto Vindicia removes yet another worry for merchants.

Contact us with any questions you have, and we look forward to helping you build online revenue.

Sanjay SarathyTags: , , ,
Posted by Sanjay Sarathy in Industry News, Marketing Fury, Vindicia Press Release | No Comments »

Up & to the Right

Thursday, August 26th, 2010

On Tuesday, Inc. Magazine revealed their 4th annual list of the 5000 fastest growing private companies based on three-year sales growth. Vindicia was recognized as #1068 with a growth rate of 282% over the last three years. We are very honored to have been selected and our growth is a testament to not only the strength of our team and products, but the growing need for consumer billing around digital goods and services. We can’t wait to share the growth rate next year!

Our profile on the list can be found here and many of our neighbors and customers can be found on the San Francisco or San Jose lists.

There was some interesting data in the official press release about the overall makeup, geography & revenues of the list as well.

The Hottest Regions for Fast-Growing Companies

California continues to rule the roost by number of companies on the Inc. 500, with 92, up from 84 last year and 78 in 2008. The Golden State is followed by Texas (52), Virginia (46), New York (36), and Florida (29). These five states place in the same order as last year, and each of them has more companies on the 500 than last year. They now account for more than half of the companies on the list.

The New York City and Washington, D.C., metropolitan areas both gain companies this year, and New York has catches up with Washington, with each of them boasting 48 Inc. 500 companies. (Washington had 42 last year; New York had 36.) San Francisco moves up from fifth to third place, with 29 companies (up nine from last year) Los Angeles drops from third to fourth place, with 27 companies (down nine from last year); and Dallas joins the top five, with 23 companies. Chicago drops out of the top five.

The Inc. 500 at a Glance

Computer Hardware is by far the fastest-growing industry on this year’s Inc. 500, with a total growth rate of 7,194 percent. (That’s thanks to the fact that the category contains just two very fast-growing companies.) Logistics & Transportation is second, with a rate of 2,783 percent, and Security is third, with a rate of 2,299 percent.

In total, the companies on the Inc. 500 employ more than 45,000 people. Government Services is the top employer, with 7,011 jobs, followed by Business Products & Services  (5,289), Consumer Products & Services (4,804), IT Services (4,355), and Advertising & Marketing (3,533).

Advertising & Marketing has the most companies on this year’s Inc. 500 list, with 60, followed by Government Services (59), Business Products & Services (45), IT Services (41), and Software (36).

The top woman-run company is Lexicon Consulting (No. 4 overall), based in El Cajon, California. Lexicon creates mock Iraqi and Afghan villages used to train military personnel. The firm, founded by Jamie Arundell-Latshaw in 2005, recorded revenue of $17.9 million in 2009 and a three-year growth rate of 14,018 percent. The top minority-run company is WDFA Marketing (No. 5 overall), a San Francisco–based firm that specializes in guerrilla, grass-roots, and micro-marketing. WDFA, founded by Raj Prasad, posted revenue of $38.4 million in 2009 and a three-year growth rate of 13,350 percent.

The Inc. 500 posted aggregate revenue of $11.3 billion, down 39 percent from last year. Median three-year growth is 1,231 percent, up almost 40 percent over last year. The top five industries by total revenue are Consumer Products & Services ($1.9 billion), Government Services ($1.4 billion), Advertising & Marketing ($1 billion), Business Products & Services ($872 million), and Energy ($661 million).

Gene HoffmanTags: , , ,
Posted by Gene Hoffman in Data Geek, Industry News, Marketing Fury, Vindicia Press Release | 1 Comment »
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